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30% of iPhone Buyers in Q4 2015 Switched From an Android Smartphone [Updated]

iPhone-6s-ColorsDuring today's fourth quarter earnings call, Apple CEO Tim Cook said the company saw its highest rate of Android "switchers" Apple had ever measured in 4Q 2015.

According to Cook, 30 percent of customers who purchased an iPhone were upgrading from an Android-based smartphone, the largest number of switchers it had seen in the three years since it started measuring switching rates. "It's a huge number and we're very proud of it," said Cook.

Based on the growing number of Android users switching to an iPhone along with the number of people who have not yet upgraded, the company believes iPhone sales during the first quarter of fiscal 2016 will be strong.

Only one third of Apple customers have upgraded to an iPhone 6, 6s, 6 Plus, or 6s Plus, leaving two thirds of the company's customer base using older iPhones and ripe for a new iPhone.

For the past several quarters, Tim Cook has commented on the growing rate of Android switchers, noting earlier this year that the debut of the larger-screened iPhone 6 and iPhone 6 Plus, which better compete with larger-screened Android phones, had spurred high numbers of Android switchers.

Over the course of the past year, Apple has pursued Android users aggressively. The company introduced a dedicated website for Android switchers in the fall of 2014, and with the launch of iOS 9 in September, it also introduced a new "Move to iOS" app to make it easier for Android customers to switch to an iPhone.

Apple has also introduced a trade-in program designed to lure Android users, allowing customers to exchange their Android devices for Apple gift cards that can be put towards the purchase of an iOS device.

Overall, Apple reported quarterly revenue of $51.5 billion and net profit of $11.1 billion, or $1.96 per diluted share. The company sold a total of 48.04 million iPhones, 9.88 million iPads, and 5.71 million Macs.

Update: Cook's comments actually included the qualifier that the 30-percent figure was out of those who were upgrading from another smartphone, whether it be an iPhone, and Android phone, or another platform. Since the base number does not include those customers who were new to smartphones, the share of total iPhone buyers who switched from Android would be somewhat less than 30 percent.

Related Roundup: iPhone 6s
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Top Rated Comments

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9 months ago

Only 1/3 Apple customers? Maybe the WANT A SMALLER iPHONE?!

Or maybe, just maybe, some people are okay with using a smartphone for more than 2 years?
Rating: 21 Votes
9 months ago



Only one third of Apple customers have upgraded to an iPhone 6, 6s, 6 Plus, or 6s Plus, leaving two thirds of the company's customer base using older iPhones and ripe for a new iPhone.


Only 1/3 Apple customers? Maybe the WANT A SMALLER iPHONE?!
Rating: 16 Votes
9 months ago

Only 1/3 Apple customers? Maybe the WANT A SMALLER iPHONE?!

I do, thats one of the reasons i am sticking with my 5s.

The other reason is that the 6/6s just doesn't feel like a premium product, it feels more like an iPhone rip off. It looks and feels a bit cheap, not avery nice phone at all and not very desirable. I am not going to pay £539 for a 16gb phone that doesn't even look or feel top end quality, whereas the 5s just oozes quality with its glass and stainless steel construction, its still a beautiful phone and feels modern even though it is in its third year of production, and still pretty quick in use, never feels under powered.

I am hoping the 7 is a lot nicer to look at and has more of a premium build quality than the 6/6s. It's not all about power and gimmicky features, us non power users just want a nice phone.
Rating: 13 Votes
9 months ago
Count me in as one of those who switched from Android. Saturday I bought a 6S. It's my first iphone since the 4S.
Rating: 13 Votes
9 months ago

no they're just too stupid to realize how small the difference between a 4" and 4.7" really is.

they act as if it's the end of the world, literally.

The difference between 4" and 4.7" is for me, and millions of others, the difference between a one-handed phone and a two-handed phone. I want a one-handed phone.
Rating: 13 Votes
9 months ago
Poor implementation of Android phones across the OEMs is mostly to blame for this, I fear.

The Nexus program can't get bigger fast enough.
Rating: 12 Votes
9 months ago
"Only one third of Apple customers have upgraded to an iPhone 6 ('http://www.macrumors.com/roundup/iphone-6/'), 6s, 6 Plus, or 6s Plus, leaving two thirds of the company's customer base using older iPhones and ripe for a new iPhone."

Yep. We are waiting for new iPhone with a 4" screen in the latest top-of-the -line model. Not interested in a phablet.
Rating: 10 Votes
9 months ago

Only 1/3 Apple customers? Maybe the WANT A SMALLER iPHONE?!


Exactly!

Cook touts the small number of oversized iPhone users as a positive, when it's really a negative. 67% of iPhone users are still on 3.5" or 4" iPhones. They are still using iPhones that are 2-8 years old.

Why Apple are ignoring the 4" market beggars belief. I guarantee that if they had brought out the iPhone 6 and 6s in 4" as well as the bigger sizes, their sales would have been significantly higher than they were, are and will be, Amen.
Rating: 9 Votes
9 months ago
Not surprising. I personally know quite a few people who have made the switch in 2015. People are sick of buying "flagship" android phones and having them work like garbage in 6 months with poor manufacturer support and no software updates.
Rating: 9 Votes
9 months ago

Only one third of Apple customers have upgraded to an iPhone 6, 6s, 6 Plus, or 6s Plus, leaving two thirds of the company's customer base using older iPhones and ripe for a new iPhone.

I have my two year old 5C and it's doing everything I need thank you very much. Maybe next year, but more likely it will be the one after before I'm looking. Not because I'm locked into a contract or anything, I own the phone and am on a month-by-month plan. It's a solid phone and I just don't feel a need to upgrade.
Rating: 9 Votes

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