New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

'Steve Jobs' Film Debuts Impressively in Limited Release

Only a limited number of fans have been able to see Steve Jobs over the weekend, thanks to its initial small scale release in only Los Angeles and New York on October 9. Despite that limited run, the Danny Boyle-directed film has debuted with impressive numbers, making $521,000 in its first weekend with a per-theater average of $130,250 (via Variety).

steve jobs film
Although those numbers landed the movie well below any top-earning spot for the weekend box office at large (it placed sixteenth overall), that per-theater average places Steve Jobs as the fifteenth highest PTA figure in film history. As the rollout for the film expands -- 25 new markets and 60 theaters on October 16, and then 2,000 theaters on October 23 -- Universal has doubled down on its release strategy, believing the slow trickle to wide release will help generate positive word of mouth.
“By holding back and platforming it in this way, we let the public know what this movie is all about and we generate a hotter ‘want to see’ among audiences,” said Nick Carpou, head of Universal’s domestic distribution operation.
Universal hopes these limited release numbers translate into bigger returns when Steve Jobs debuts in wide release next weekend, aiming for a similar trajectory as The Social Network's $97 million overall domestic haul. Current analysts predict at least a $20 million opening wide release weekend for the new film, pointing to the ubiquity of Apple products, largely positive early reviews, and the audience's hunt for "prestige movies" at this time of year as the main factors for its potential success.



Top Rated Comments

(View all)

12 months ago

and the audience's hunt for "prestige movies"


What the heck is a prestige movie and why are people hunting for them?
Rating: 15 Votes
12 months ago
Just slightly off topic - I am wondering about the whole going to the movies thing. Pretty much everyone now has a large TV screen at home (for the sake of argument say 40 inch or larger). With streaming like Netflix or Apple TV, I really don't see why people are drawn to pay so much to go to the movies. I will wait for this to come to one of my streaming services and then maybe I will watch it. But paying over $20 just for the tickets (not to mention transportation and other expenses associated with going out), for a movie that will play well on my screen at home makes no sense. Congrats to the movie for making tons of money, but please wait a little while longer before you get a few dollars from me.
Rating: 11 Votes
11 months ago
Several posters to this site keep referring to hardcore fans and fanboys.

It is regular workaday folks that buy Apple products and love them. They like the products and the benefits they receive.

The fraction of any population that is a so-called fanboy is under 1%. Yet they have a large portion of the mindshare and mocking by some posters here.

That makes me believe they are on the other end of the bell curve themselves. Anti-fanboys.
Rating: 7 Votes
11 months ago

That's how much money talking about Steve Jobs (right or wrong) makes...

If it were a movie about Nicola Tesla, Hewelet and Packard (the founders), Fairchild, etc...

Would it make that much money?

Don't think so...


Actually, if Hollywood executives approached me and asked if I would rather see a movie about Steve Jobs or Nicola Tesla, I'd probably pick Tesla.
Rating: 6 Votes
11 months ago

That's how much money talking about Steve Jobs (right or wrong) makes...

If it were a movie about Nicola Tesla, Hewelet and Packard (the founders), Fairchild, etc...

Would it make that much money?

Don't think so...


I had to read this post like 3 times before I realized there was no sarcasm tag.

If it wasn't for Nicola Tesla, Steve Jobs would have been a nobody.

Our education system has truly failed.
Rating: 5 Votes
11 months ago

Several posters to this site keep referring to hardcore fans and fanboys.

It is regular workaday folks that buy Apple products and love them. They like the products and the benefits they receive.

The fraction of any population that is a so-called fanboy is under 1%. Yet they have a large portion of the mindshare and mocking by some posters here.

That makes me believe they are on the other end of the bell curve themselves. Anti-fanboys.


http://www.smbc-comics.com/index.php?id=2939

Rating: 4 Votes
12 months ago
I went to see it in NYC last night.
I think it's beautifully crafted. Kate Winslet is the star of this movie.

I don't get why Jobs' wife wanted to kill this project. They still showed him as a loving and caring person.
Rating: 4 Votes
12 months ago

Just slightly off topic - I am wondering about the whole going to the movies thing. Pretty much everyone now has a large TV screen at home (for the sake of argument say 40 inch or larger). With streaming like Netflix or Apple TV, I really don't see why people are drawn to pay so much to go to the movies. I will wait for this to come to one of my streaming services and then maybe I will watch it. But paying over $20 just for the tickets (not to mention transportation and other expenses associated with going out), for a movie that will play well on my screen at home makes no sense. Congrats to the movie for making tons of money, but please wait a little while longer before you get a few dollars from me.


I think that there are multiple factors in play. Some people don't have the patience to wait to see a movie they have been anticipating. Others just love the "going to the movies" experience (I don't). I think that for many of them the idea of spending $35-$40 for an evening out at a movie with a friend/date/significant other is budget friendly compared to other forms entertainment, such as a meal at a restaurant, and a couple of drinks at a bar. Plus there's the "shared experience" aspect of going to a movie. Sort of like the people who like to line up at the Apple store on iPhone release day.

I, personally am with you. I will generally wait for a movie to come to my home, and rarely do I find a movie that I'm excited enough to see that I'm willing to put up with the costs and aggravation of going to the theater. But I understand why some people like it.
Rating: 3 Votes
11 months ago

Just slightly off topic - I am wondering about the whole going to the movies thing. Pretty much everyone now has a large TV screen at home (for the sake of argument say 40 inch or larger). With streaming like Netflix or Apple TV, I really don't see why people are drawn to pay so much to go to the movies.


Amongst otherw, two reasons:
[LIST=1]
* 400 inch > 40 inch
* A theater is a social gathering space where you can share with alikes

Good to have both options these days. No way Avatar@home is as good as in the theaters.
Rating: 3 Votes
11 months ago

No way Avatar@home is as good as in the theaters.


IDK - at home it's easy to just walk away from that POS. At a theater, it's kind of hard to arrange for everyone to collectively walk out of a movie, so you're stuck there for the full 3 hours.

I'm really confused by all the people trying to use Avatar to defend theaters. That's literally the worst movie in existence - blowing it up from a 40" screen to a 400" screen in no way made the plot any better.
Rating: 3 Votes

[ Read All Comments ]