Apple Acquires Speech Technology Startup VocalIQ
Apple has purchased VocalIQ, a startup located in the United Kingdom that has developed a natural language API to allow computers and people to have a more natural dialogue, reports Financial Times. According to VocalIQ's website, the company has developed a self-learning dialogue API built on 10 years of natural language research, belief tracking, decision making, and message generation.
It's not always clear how Apple uses the technology from companies that it purchases, but with this acquisition, it's likely Apple will use the API to improve its voice-based personal assistant, Siri. Financial Times also believes Apple could use the technology for its upcoming car project, as VocalIQ specialized in in-car applications among other things.

While VocalIQ's speech processing and machine learning technology could be incorporated into devices from wearables to the connected home, the company was particularly focused on in-car applications. This included a collaboration with General Motors.
In a blog earlier this year, VocalIQ described how a "conversational voice-dialog system" in a car's navigation system could prevent drivers from becoming distracted by looking at screens. Its "self- learning" technology allows "real conversation between human and the internet of things", VocalIQ wrote.
VocalIQ has criticized Siri in a past blog post, calling the virtual assistant a "toy" unable to understand context. The difference between VocalIQ's system and traditional speech-recognition services like Siri and Cortana is its ability to learn.
The reason for this state of affairs is that while Apple, Google and the some others have mastered how the use machine learning for speech-recognition, they are still stuck with medieval approach when it comes of conversational voice dialog. They are still using pre-programmed flow-chart based response that don't learn.
The consumer demand for a self-learning multi-domain conversational voice system where consumers can freely talk about movies, restaurants, music, hotel bookings and the meaning of life, is huge and undeniable. The first one to meet that demand will rule the smartphone and wearables market for the next decade.
Apple confirmed its purchase of VocalIQ with its usual statement: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."
Popular Stories
Wednesday September 24, 2025 3:58 pm PDT by
Juli CloverWith the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line.
Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman.
Apple smart home hub concept based on rumors
This is likely Apple's long-rumored "homeOS" operating system.
In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad.
Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value.
...
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead.
Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors.
Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions.
MacRumors has also seen evidence of iOS 26.0.1 in its visitor logs in recent days.
It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's...
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about.
New Apple Intelligence Languages
Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese.
AirPo...
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Likely Features
N1 Chip With Wi-Fi 7
Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
In March, Apple delayed the launch of its personalized Siri features, and soon after the company was hit with multiple class action lawsuits over the situation.
The plaintiffs said they never would have purchased an iPhone 16, or would have paid less, had they known Apple's marketing about the Siri features was false.
In the U.S., all of the complaints were consolidated into one class...