Apple will introduce new versions of iOS and OS X at its annual developer's conference.
Apple Debuts New Ad Focused On Apple Music Playlists During Emmys
The ad, which was directed by Selma director Ava Duvernay, features Washington, Blige and Henson hanging out at a home and remembering mixtapes before Blige interrupts them to tell them about Apple Music playlists, which she compares to mixtapes.
Washington goes a step further and says that Apple's curated playlists are like having a boyfriend creating you a mixtape. The rest of the ad features the three having fun listening to the curated playlists before revealing the $9.99 monthly subscription cost to sign up for Apple Music.
In early August, Apple launched a worldwide advertising campaign featuring billboards and posters. Shortly after that, they debuted three artist-focused ads highlighting the Apple Music's ability to introduce people to new artists and music. Additionally, Apple released a two-part ad featuring The Weeknd during the MTV VMAs.