Apple Partners With Popular YouTubers for Possible Upcoming Ad Campaign

At VidCon this year, Apple was reportedly in talks with a few popular YouTube channels, suggesting the possibility of an advertising campaign collaboration between the Cupertino-based company and YouTubers like Louis Cole and Wong Fu Productions. Similar to Apple's experimentation with advertising the iPhone 5c on Tumblr, a move to partner with well-known YouTubers with subscribers numbering in the millions could help attract a younger-skewing audience for Apple.

Specifically, Louis' channel "FunForLouis" has just north of 1.5 million subscribers, while Wong Fu Productions has about 2.5 million. Louis made his partnership with Apple known in a video posted in early August, detailing a meeting at Apple HQ in San Francisco, which was instigated earlier in the summer at VidCon, the yearly conference for YouTube creators in Anaheim. Louis remains understandably silent on the specifics of the meeting in the San Francisco vlog, but does confirm he and Apple will be collaborating on something together in the future.

Apple-Louis-Cole
"Well guys, that was an exciting, but very long meeting. We ended up going for some food and drinks and stuff in a bar, but turns out I'm going to be doing some stuff with Apple. They don't work with many people, but we're going to be doing some stuff together, which is exciting. I can't tell you more than that."
Wong Fu Production's potential connection with Apple comes from a report out of Ad Week, suggesting that the sketch comedy channel was "paired" with Apple at VidCon in a sort of speed-date set up by the conference. Far less of an official meeting between the two as Louis Cole had, there's still the potential that Wong Fu could see a similar partnership with the company as Louis' channel. The style of videos differ drastically between Louis and Wong Fu, with the former presenting a detailed travelogue of his various adventures around the world, and the latter publishing straight-forward comedic skit and parody videos.

Although their styles don't mesh together, Apple could be creating a new ad campaign, possibly for the upcoming "iPhone 6s" and "iPhone 6s Plus," that centers on creatives from YouTube using the company's new products as the main tools for shooting, editing, and publishing content for their channel. Even though FunForLouis and Wong Fu Productions aren't even close to the most popular channels on the site (the top 100 range in descending order from 38 million to 6 million subscribers), if Apple keeps partnering up with distinctive channels, it could create an interesting, idiosyncratic ad campaign.



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12 months ago
This could go very badly.
Rating: 4 Votes
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12 months ago
Good idea branching out. I don't Subscribe to anything on YouTube, but I know a lot of younger family members and friend's children who live on the service. It's a huge marketing opportunity tapping into the popular accounts on there.
Rating: 4 Votes
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12 months ago
Yea… I don't know, kinda weird to see Apple collaborating with a guy who used to be famous for stuff like eating a live tarantula
[MEDIA=youtube]NjD6gok-Fsc[/MEDIA] o_O
Rating: 3 Votes
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12 months ago



Noah 2.0: Welcome to the Apple Ark
Rating: 3 Votes
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12 months ago
Yep, we definitely need more stuff like this:

Rating: 3 Votes
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12 months ago

This could go very badly.


You are talking about the smartest marketing people on the planet. No way will they involve pewdiepie
Rating: 2 Votes
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12 months ago
They should sign iJustine.
Rating: 2 Votes
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12 months ago
They should have signed with Casey Neistat. Amazing advertiser and filmmaker.
Rating: 1 Votes
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12 months ago

They should have signed with Casey Neistat. Amazing advertiser and filmmaker.


I'm guessing casey is very busy with his beme company so probably no time to work on projects like this.
Rating: 1 Votes
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12 months ago
I don't do youtube. I don't do TV. THe only time I see an Apple add is when it gets posted here in MR. I know they millennials watch youtube so I get why Apple would want to explore that chanel, but seriously, it's owned by Google or abc.xyz or whatever they are called these days. Do they really want to go there? (yes, I am aware that they are already "there," so don't reply with pointless facts please :D).
Rating: 1 Votes
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