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Apple Plans to Debut New Apple TV in September With Touch-Based Remote, Full App Store

Apple is planning to introduce its long-awaited next-generation Apple TV in September, reports Buzzfeed's John Paczkowski. According to sources familiar with Apple's plans, the new set-top box will be unveiled in September at the same event where Apple will unveil the next-generation iPhone 6s and 6s Plus.

As has been previously rumored, it is said to include an A8 processor, a touch-pad based remote that's "drastically improved" compared to the current version, a new operating system that supports a full App Store, developer APIs, and Siri voice control, and more on-board storage to accommodate apps. Physically, the Apple TV will take on a new, slimmer look.

Apple TV 2015
Apple will not be introducing its rumored television service at the same time, with sources telling Buzzfeed that the Internet-based streaming service could possibly launch in late 2015, but 2016 is more likely. Current rumors suggest Apple's television offering will bundle approximately 25 channels and cost between $30 to $40 per month.

Apple was widely expected to introduce both its new Apple TV and its upcoming streaming television service in June, at its annual Worldwide Developers Conference, but the two products were not ready for launch at that time. Apple postponed its release of the set-top box because it was "not ready for prime time" and held off on the television service because deals were not completed.

Apple has not introduced a revamped version of its Apple TV since 2012, so an updated set-top box with App Store support and other features will be a major change from the platform that we know and use today.

Related Roundups: Apple TV, tvOS 10
Tag: buzzfeed.com
Buyer's Guide: Apple TV (Neutral)


Top Rated Comments

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14 months ago
Heard that one before...and before...
Rating: 58 Votes
14 months ago
How is this any different than the six other times i've heard this in the last three years?
Rating: 40 Votes
14 months ago
Poor developers these days. They've got apps to write for watches, TVs, phones, tablets, desktops, convertibles, fridges, and whatever else you want to stick an LCD on. Pretty incredible.
Rating: 26 Votes
14 months ago
:D take my money already
Rating: 25 Votes
14 months ago

Ready for the remote! The current one gets lost too much.

Agreed, but don't like the idea of it being touch-based. I don't want to have to look at it.
Rating: 22 Votes
14 months ago
Although I'm excited for the new Apple TV, I don't like the idea of a touch based remote. The current remote is such a nice example of the Keep It Simple philosophy that made Apple famous, and that's getting more and more lost each day... :-(
Rating: 19 Votes
14 months ago
My TV is ready
Rating: 18 Votes
14 months ago
I still don't understand "cord cutters" who would sign up for a $30-$40 service. Presumably also with Netflix, Hulu, etc.
Rating: 16 Votes
14 months ago
Finally some exciting news around these parts that's not about the Apple Watch or what developer/beta software release we're on.
Rating: 14 Votes
14 months ago
$40/mo for 25 channels? LOL I'll pass. $19.99/mo for 25 channels, then *maybe* depending on channels.
Rating: 14 Votes

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