New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

iPad Market Share Falls Below 25% as Tablet Market Continues to Decline

The latest numbers from market research firm IDC's Worldwide Quarterly Tablet Tracker show that Apple remains the largest vendor in a declining tablet market, shipping 10.9 million iPads in the second quarter of 2015. While the iPad continues to be the best-selling tablet, its worldwide market share fell below 25% as Apple faced increased competition from low-cost rivals Lenovo, Huawei and LG.

idc_tablet_trend_2q15
Samsung continued to be the second largest tablet vendor with 7.6 million tablets shipped in the second quarter and 17% market share, a 12% year-over-year unit decline. Lenovo, Huawei and LG Electronics rounded off the top five, with 2.5 million, 1.6 million and 1.6 million global tablet shipments in the second quarter respectively. All other tablet vendors had a combined 45.6% market share.

IDC Q215 Tablets
iPad sales have declined for six consecutive quarters year-over-year in what has become a stagnated tablet market over the past few years, but that trend could be broken in a few months as Apple is expected to release up to three new iPads in time for the holiday shopping season: iPad Air 3, iPad mini 4 and the much-rumored 12.9-inch "iPad Pro" targeted at professional and enterprise users.

Related Roundup: iPad Air 2
Tags: Samsung, IDC, LG, Huawei, Lenovo
Buyer's Guide: 9.7" iPad Pro (Buy Now)


Top Rated Comments

(View all)

12 months ago
I think we're coming to see that tablets are a lot like PCs in regards to how often they will be upgraded by users. They had the large initial boom of sales to get them into the market, now people are just keeping what they have since it's good enough. The iPad 2 still gets the job done for most people and most businesses who purchase them in bulk are also still using iPad 2s. No reason to get a newer model.

In fact I think tablets will be upgraded even less often than PCs going forward as they are the least essential device between computers, smartphones, and tablets.
Rating: 23 Votes
12 months ago
They still sold 10.9 million iPads in the space of 3 months. Thats not to be sniffed at.
Rating: 22 Votes
12 months ago
I don't think releasing an iPad-speed bump will increase marketshare a lot.
The iPad Air 2 is IMHO the best update to date, but that didn't really help improve marketshare.

It's time for a "different" iPad... something more than just a blown-up iPod Touch.
Rating: 21 Votes
12 months ago
i thought tablets were the future and would replace laptops?

lol mo-rons
Rating: 21 Votes
12 months ago
I stopped using my iPad when I got my iPhone 6 Plus. My guess is that's the direction personal computing will head. Your phone will be the hub. It'll act as a mobile device when on the go, but when you get home, it'll wirelessly connect to some sort of Cinema Display.
Rating: 20 Votes
12 months ago
IMO, that's just what happens when the tablet market exploded too soon and OEMs flood the market with tons of cheap tablets.

I don't see this as a inherently bad thing. I still love my iPad, and get lots of use out of it, and do see myself upgrading eventually.
Rating: 19 Votes
12 months ago

i thought tablets were the future and would replace laptops?

lol mo-rons


Well, I rarely use my personal laptop anymore (not counting using my work one @ work). And if I need to do something more engaging than what I can do on my iPhone, I use my iPad.

Previously it would be like 5 years before I'd buy a new laptop if that. My first iPad was the air 2 and I don't really see a reason to upgrade for a few years if that. Apple is a victim of their own quality. Plus the tablet is more like a laptop - people don't upgrade it every year.

Just my 2 cents.
Rating: 14 Votes
12 months ago
If iPads get first party pen support, I will instantly buy an iPad again. I am hopeful for the future of iPad since Apple announced some awesome iOS 9 multitasking features for the iPad. I guess a little dip in sales gave Apple some much needed motivation.

On a side note, the iPad needs to get every new iPhone feature so it feels new and desirable. Why does features like touch ID come a year too late. For example, the current iPad should have the same curved glass as the iPhone 6, it should have the same dual tone flash, etc...
Rating: 11 Votes
12 months ago
Unlike iPhones, people tend to hold onto their ipads for a long time. I think this is why Apple from the beginning has crippled the ipads with pathetic ram, to make sure people are forced to update more often. If apps don't run, then the only answer is to upgrade.
Rating: 11 Votes
12 months ago

i thought tablets were the future and would replace laptops?

lol mo-rons


No, I believe YOU said that about Netbooks.o_O
Rating: 10 Votes

[ Read All Comments ]