Google today announced an acquisition of iOS-based time management app Timeful, which first launched last year. When it was released, Timeful was described as "the first intelligent time manager" for mobile devices, aiming to help users manage their lives by combining a time management app with a calendar, a to-do list, and reminders designed to reinforce positive habits.

In its current incarnation on iOS, Timeful connects to the Calendar app to import existing events into a daily view that includes all tasks that need to be completed. It also lets users create to-dos, and when there's a block of open time on a user's schedule, Timeful will insert "Habits." Habits are user-defined tasks like "Take a Walk" or "Read for 30 Minutes," and are aimed at fitting recreation or skill-building tasks into each user's schedule.

timeful
Google plans to incorporate Timeful's clever time management tools into its existing products like Inbox and Calendar, making it easier for users to schedule events and find time for all tasks that need to be completed in any given day.

The Timeful team has built an impressive system that helps you organize your life by understanding your schedule, habits and needs. You can tell Timeful you want to exercise three times a week or that you need to call the bank by next Tuesday, and their system will make sure you get it done based on an understanding of both your schedule and your priorities. We're excited about all the ways Timeful's technology can be applied across products like Inbox, Calendar and beyond, so we can do more of the work for you and let you focus on being creative, having fun and spending time with the people you care about.

According to a blog post on the Timeful site, the Timeful app will continue to be available on iOS, but going forward, attention will be on "new projects at Google." Current Timeful users can export their data out of the app for use with other apps if desired.

Top Rated Comments

rhysmorgan Avatar
117 months ago
God damn it. Yet another well-loved application bought and killed by Google. Bastards.
Score: 14 Votes (Like | Disagree)
SuperBrown Avatar
117 months ago
God damn it. Yet another well-loved application bought and killed by Google. Bastards.

This is literally, almost word for word, the exact same thought I had when I read the headline.
Score: 8 Votes (Like | Disagree)
rhysmorgan Avatar
117 months ago
Doesn't matter who bought it, what matters is if it will work equally good on iOS and Android.
Just because Google bought it doesn't mean it is killed.
It already says in the article that Timeful is dead:

According to a blog post on the Timeful site, the Timeful app will continue to be available on iOS, but going forward, attention will be on "new projects at Google." Current Timeful users can export their data out of the app for use with other apps if desired.
Also, as stated in the email I've just received from Timeful:
What does this mean for you?

A couple things to note:
Timeful will remain in the App Store, and we'll continue to support it. We won't be adding new features, but we're more than happy to help you with bugs or answer any questions you have.
Score: 6 Votes (Like | Disagree)
splogue Avatar
117 months ago
I guarantee that absolutely nothing will come of this.

Those promises that Timeful's features will be integrated into Google's own apps? Lies.

The app will no longer be supported at all, and its features and value will be lost forever. The developer(s) may be given token jobs at Google based on their skill level, but nothing very meaningful.

This is what Google does. They buy out their competitors, and shut them down.

Normally I cringe at the very mention of anticompetitive practices, but what you've just said is absolutely true. They will trail on for a little while, then disappear, never to be seen again.

I'm not saying it is nefarious, but it is true.

----------

Sometimes? Rarely?

But more often than not, Google AND Apple buy these companies because they see value in them and their tech.

One example is when Google bought Waze and incorporated them into Google Maps. Google bought Zagat and incorporated reviews into Google Maps. Quickoffice acquisition really improved Google Docs (later Google Drive). There are many more examples. Google bought Nest (not exactly the same since they sell hardware, but my point is they felt it fit into a grander vision).

And what has Nest done since then? They disabled the wave to silence feature in their smoke alarms, and did not release any new models. Of anything.

They have released nothing since Google bought them. No new products. Heck, the geofencing feature has been broken for Dropcam ever since Nest bought them. They haven't fixed it. Why?

So, maybe they are working on a self-aware home control unit that runs on ambient light and and supports every known home control protocol, but so far we've seen nothing, and they've completely lost both the momentum and buzz necessary for new companies. Extremely disappointing.
Score: 5 Votes (Like | Disagree)
DavidTheExpert Avatar
117 months ago
I guarantee that absolutely nothing will come of this.

Those promises that Timeful's features will be integrated into Google's own apps? Lies.

The app will no longer be supported at all, and its features and value will be lost forever. The developer(s) may be given token jobs at Google based on their skill level, but nothing very meaningful.

This is what Google does. They buy out their competitors, and shut them down.
Score: 5 Votes (Like | Disagree)
rekhyt Avatar
117 months ago
Doesn't matter who bought it, what matters is if it will work equally good on iOS and Android.
Just because Google bought it doesn't mean it is killed.

S-s-s-s-sparrowwww~~~. :(
Score: 3 Votes (Like | Disagree)

Popular Stories

Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iPad And Calculator App Feature 1

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
macbook pro purple february

Best Buy Introduces Record Low Prices on Apple's M3 MacBook Pro for Members

Thursday April 25, 2024 7:41 am PDT by
Best Buy is discounting a collection of M3 MacBook Pro computers today, this time focusing on the 14-inch version of the laptop. Every deal in this sale requires you to have a My Best Buy Plus or Total membership, although non-members can still get solid second-best prices on these MacBook Pro models. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a...