Videos Showcase Apple Watch Launch Lines, Teardown and More - MacRumors
Skip to Content

Videos Showcase Apple Watch Launch Lines, Teardown and More

Today is Apple Watch launch day in the United States and eight other first wave launch countries, and many customers around the world are busy setting up their new smartwatch or anxiously waiting for their package to be delivered. Meanwhile, the teardown team at repair website iFixit flew to Melbourne, Australia to get their hands on the Apple Watch and take it apart to see what's inside.

Apple Watch Unboxed

Apple Watch Sport unboxed (Source: Instagram/Steve Belisle)

iFixit started by prying open the display and disconnecting the display and digitizer cables underneath, getting a first look at the Taptic Engine, inside of the Digital Crown and internal 205 mAh battery. Digging further into the Apple Watch, the team got a closer look at various components for haptic feedback, an ambient light sensor and S1 integrated processor. Overall, the Apple Watch received a 5 out of 10 repairability score.


Back in Los Angeles, several thousands of miles away from the teardown, KTLA reporter Rich DeMuro was on site at Maxfield in West Hollywood to interview various people waiting in line to purchase the Apple Watch. It was confirmed earlier this week that the Apple Watch would go on sale in limited quantities at Maxfield and other select fashion boutiques such as Colette in Paris and Dover Street Market in Tokyo and London.

DeMuro also provided a basic overview of the Apple Watch's core features, including watch faces, heart rate monitoring, health and fitness tracking, phone calling and stock apps. In line with many early reviews, he said that the Apple Watch is not a device that everyone needs, but that the wrist-worn device has high-quality apps and provides a better overall experience than many Android Wear alternatives.


Apple Watch launched today in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan and United Kingdom following a two-week pre-order window that started April 10 at 12:01 AM Pacific. The watch will be sold exclusively online until at least June, with no walk-in purchases being taken at Apple retail stores in any of the first wave launch countries.

Related Roundup: Apple Watch 12
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Popular Stories

apple watch series 3 design

Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch

Sunday November 1, 2026 3:34 am PST by
Apple has published a support document describing what to do if your Apple Watch continues to show time that's off by one hour after daylight savings time changes. "This incorrect time appears only on the Always On display when your wrist is down," says Apple. "When you activate the display by tapping it or raising your wrist, the time changes to the correct hour." To fix the issue, Apple says ...
southern straps 3 1

MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps

Friday October 9, 2026 10:20 am PDT by
For this week's giveaway, we've teamed up with Southern Straps to offer MacRumors readers a chance to win an Apple Watch Series 12 and a nylon band from Southern Straps to go along with it. Southern Straps is a California-based company that has been making high-quality bands for the Apple Watch since the device first launched in 2015, and the company's selection of bands offer a an...
siri recap live rewind

watchOS 27.3 Brings Live Rewind and Siri Recap to Apple Watch

Tuesday November 3, 2026 10:35 am PST by
With the first beta of watchOS 27.3, Apple is introducing new Audio Intelligence features it previewed for the Apple Watch Series 12 and Ultra 4 earlier this year. Powered by the S11 chip, Audio Intelligence includes Live Rewind, Siri Recap, Sound Recognition, and Shazam Music Recognition. Sound Recognition and Shazam are already on the watch, but Live Rewind and Siri Recap are now available ...

Top Rated Comments

Locoboof Avatar
151 months ago
I think I am not the first one, but it would be awesome if there was some kind of toggle switch to turn off the apple watch articles on the front page.

Vote this up , if you are sick of this hype.

I just want the option.

YOU ARE THE TOGGLE! Simply stop reading the articles you're not interested in.

I would never read and click on a article I wasn't interested in.
Score: 101 Votes (Like | Disagree)
iHack13 Avatar
151 months ago
I think I am not the first one, but it would be awesome if there was some kind of toggle switch to turn off the apple watch articles on the front page.

Vote this up , if you are sick of this hype.

I just want the option.
Score: 67 Votes (Like | Disagree)
151 months ago
I think I am not the first one, but it would be awesome if there was some kind of toggle switch to turn off the apple watch articles on the front page.

Vote this up , if you are sick of this hype.

I just want the option.

I'd like to toggle your comments off # Most of us here are excitedly waiting for delivery - don't read it if you don't want to, especially don't comment on the very type of article you're tired of!
Score: 53 Votes (Like | Disagree)
Locoboof Avatar
151 months ago
Meanwhile,some of us will be sitting in the comfort of our home waiting for our delivery guy #


Score: 30 Votes (Like | Disagree)
macguy90 Avatar
151 months ago
I think I am not the first one, but it would be awesome if there was some kind of toggle switch to turn off the apple watch articles on the front page.

Vote this up , if you are sick of this hype.

I just want the option.

If you don't care about the Watch, then don't click on anything regarding it. Nobody is forcing you to read these articles, are they? It's a new product from Apple. They are one of the most relevant tech companies in the world, so yes today's tech news will be dominated by Apple Watch.
Score: 22 Votes (Like | Disagree)
sigma7 Avatar
151 months ago
I was first in line :rolleyes: Now, I'm beautiful with my Watch :p Hey girls, I'm coming :o
Score: 16 Votes (Like | Disagree)
Latest Stories
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
8 minutes ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
26 minutes ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
2 hours ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
5 hours ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
5 hours ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
5 hours ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
6 hours ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
7 hours ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
7 hours ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
8 hours ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
8 hours ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
8 hours ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
9 hours ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
11 hours ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
22 hours ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
23 hours ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
23 hours ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
1 day ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
1 day ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
1 day ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
1 day ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
1 day ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
1 day ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
1 day ago
Prevent Siri and Search From Accessing Specific iPhone Apps
Prevent Siri and Search From Accessing Specific iPhone Apps
1 day ago
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
1 day ago
MacBook Pro PROLED XDR Reviews Are In: Is the Touchscreen Worth It?
MacBook Pro PROLED XDR Reviews Are In: Is the Touchscreen Worth It?
1 day ago
Early Black Friday Accessory Deals at Amazon Include TVs, Headphones, and Charging Devices
Early Black Friday Accessory Deals at Amazon Include TVs, Headphones, and Charging Devices
1 day ago
Apple Creator Studio App Updates Rolling Out, Starting With Logic Pro
Apple Creator Studio App Updates Rolling Out, Starting With Logic Pro
1 day ago
Siri AI Waitlist Now Limited to Times of 'High Demand,' Says Apple
Siri AI Waitlist Now Limited to Times of 'High Demand,' Says Apple
1 day ago