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Tim Cook: Apple Watch on Schedule to Ship in April

During today's earnings call covering the first fiscal quarter of 2015, Apple CEO Tim Cook shared some new details on the prospective launch date of the Apple Watch. According to Cook, Apple Watch development is currently on schedule, and the company is planning to ship the device in April.

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Development for Apple Watch is right on schedule, and we expect to begin shipping in April.
When the Apple Watch was announced, Apple gave a vague "early 2015" launch date for the device, making it unclear when it would actually ship. Several rumors recently pointed towards a March launch date for the device, but it appears it will actually begin shipping out to consumers a month later, in April.

Cook confirmed that the Apple Watch's April shipping date was within the expected range of early 2015, which Apple considers to be the first four months of the year. Cook also said there are some amazing apps in the works for the device, and he mentioned that he couldn't live without the Apple Watch.
My expectations are very high on it. I'm using it every day and love it and can't live without it.
Now that we know when the Apple Watch is expected to launch, the only unknowns about the device are battery life and its cost. Rumors have suggested that battery life will be somewhat disappointing, lasting approximately 19 hours during "mixed use."

Cost is also up in the air, aside from a known starting price of $349 for the lower-end device. Pricing on the middle tier version is unclear, as is pricing for the high-end gold Apple Watch, which rumors suggest could sell for thousands of dollars.

Related Roundups: Apple Watch, watchOS 2
Tags: Tim Cook, earnings
Buyer's Guide: Apple Watch (Caution)


Top Rated Comments

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17 months ago
Rating: 25 Votes
17 months ago
April 30th probably haha
Rating: 21 Votes
17 months ago
On schedule ?? April is not begin of 2015 anymore
Rating: 20 Votes
17 months ago
I live in SF and saw an apple watch in the wild yesterday--on the wrist of a guy in the car next to mine while stopped at a light. I was on a commute route headed south to the peninsula so assume it was an Apple employee doing some field testing. It had a polished metal case and a blue leather band. Clearly an Apple Watch due to the rounded case and crown. Looked good in person; well proportioned on the wrist. I have a Pebble Steel and it seemed about the same proportions.
Rating: 16 Votes
17 months ago
I'm putting my money on April 17th being the launch date, about 1 week before Q2 results go live, they can announce the first weekend numbers then.
Rating: 12 Votes
17 months ago

On schedule ?? April is not begin of 2015 anymore


They did not say beginning of 2015, they said early 2015. April still counts as early 2015, anything up to June could count really, as it's still in the first half.

I though most rumors suggested March...I guess that's why they're rumors.


I suspect the rumours of March are wrong for release, but right for launch event, show it off, announce pre-order date and ship date.
Rating: 12 Votes
17 months ago

I'm thinking 350$ for the small entry level model and another 50-100$ for the larger entry level model.

It remains to be seen if that price includes a band or if that is a 25-50$ accessory. If it is I think there will be a number of negatively surprised people.

I also imagine that the watch box will ship without the wristband inside so that color could be specified at the point of sale.

It would be nice if the 350$ price includes the base band, but a customer could get a 25$ credit toward an upgrade to a more expensive band. (To force a customer to take the base band and abandon it in a drawer at home while the upgrade band is being used would be wasteful and anti customer gouging.

It will be interesting to see which of these musings comes to pass.


I guarantee the watch will ship in boxes with bands in the configurations shown on apple.com at $350
Rating: 11 Votes
17 months ago
Fair enough. Lets get it right.
Rating: 8 Votes
17 months ago
No! Son of a bitch! I had my heart set on March launch :(. I can't wait that long.
Rating: 7 Votes
17 months ago

Doesn't this already exists, it's a Nano with a Wristband. :rolleyes:


Clearly you didn't watch the keynote. The Nano and the Apple Watch have virtually nothing in common beyond kind of sort of similar size a little.
Rating: 7 Votes

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