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Apple Maintains Mac Sales Momentum in Holiday Quarter

Apple saw an increase in its U.S. PC shipments during the recent holiday quarter, according to PC shipping estimates from Gartner. Apple shipped over 2.1 million Macs in 4Q14, up from 1.9 million Macs in 4Q13, marking an 11.5 percent increase. Though the company's shipments were up, its growth rate slightly trailed the overall market, resulting in a share of 11.7 percent down from 11.9 percent in the year ago quarter.

With its 11.7 percent share of the market, Apple is the third largest PC vendor in the United States, behind HP and Dell, which captured 29.2 and 22.6 percent of the market, respectively. Lenovo and ASUS came in behind Apple, with 10.2 and 6.8 percent of the market, respectively.

gartner_4Q14_us
Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 4Q14 (Thousands of Units)

Overall, U.S PC shipments totaled 18.1 million units in the fourth quarter of 2014, a 13.1 percent increase from the year ago quarter. HP saw the largest amount of growth in the U.S. at 26.2 percent, followed by Lenovo's 21.6 percent growth, Dell's 13.5 percent growth, and Apple's aforementioned 11.5 percent growth.

gartner_4Q14_us_trend
Apple's U.S. Market Share Trend: 1Q06-4Q14 (Gartner)

IDC has also released its own estimates of Apple's U.S. PC shipments during the holiday quarter, which are quite different from Gartner's estimates. According to IDC, overall U.S. PC shipments totaled 17.6 million, with Apple responsible for 2.2 million of those with a growth rate of 18.1 percent.

In IDC's estimations, Apple's share of the market grew from 11.3 percent in 4Q13 to 12.7 percent in 4Q14, rather than declining slightly as in Gartner's estimate. Gartner and IDC often have different numbers due to the fact that Gartner counts Windows-based tablets as personal computers, while IDC does not.

Apple does not rank as one of the top five worldwide vendors in Gartner's data, which ranks ASUS above Apple, but in IDC's data, Apple ranks higher than ASUS and is counted as the number five worldwide PC vendor. IDC's data suggests that Apple's worldwide PC marketshare climbed to 7.1 percent in the fourth quarter of 2014 with a record breaking 5.7 million shipments, while Gartner's data suggests ASUS was the number five worldwide PC vendor with 6.2 million shipments.

It is important to note that data from Gartner and IDC is preliminary and that the numbers can shift. Last year, for example, Gartner predicted shipments of 2.2 million for Apple in 4Q13, later revising that number to 1.9 million.

Tags: IDC, Gartner


Top Rated Comments

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22 months ago

In your opinion.......


And probably in the opinion of most forum readers here, I'd guess. Did you notice the title of the website you're on?
Rating: 25 Votes
22 months ago
Macs are the best!
Rating: 17 Votes
22 months ago

Not that it matters, but Apple could have had one more mac sale until they introduced the "updated" Mac mini. So many mini disappoints I had.:mad: Decided on a Surface Pro3 (will check out SP4), then nothing at all since the mini and the SP3 were both wants and not needs. Maybe somebody will Shut up and take my money in 2015.

*sigh*


I have had a Mac since 1989, but I am beginning to doubt my next will be one. I do not like sealed desktops that will not let me upgrade. I thought I was going to get a mini until it came in with such poor specs and soldered RAM. If only Apple would make a prosumer model.
Rating: 14 Votes
22 months ago
The PC side is making up for a bad 2013. Or consumers are getting tired of tablets and want computers.
Rating: 12 Votes
22 months ago
Just imagine how well Apple would have done if they offered a 17" laptop, a powerful, user upgradeable tower and an enthusiast-friendly mini!
Rating: 12 Votes
22 months ago
As usual the real story is not market share, but unit growth. By that measure Apple did not keep up with the growth of the overall PC market, at least according to Gartner. So a more accurate headline would be, "Apple Loses Some Mac Sales Momentum in Holiday Quarter," since that is what actually happened.
Rating: 10 Votes
22 months ago
HP look to be doing something right. I don't usually follow the PC market, so might be worth checking out what they are up to.
Rating: 9 Votes
22 months ago
*warning* Highly subjective opinion:

Is it me, or is Apple news this period just depressing?

Apple is doing fine, Macs, iPhones and iPads are still better than the competition overall, and the company has enough money to declare itself an independent state. But it really feels the post-Jobs era is starting to show.

Where are the new stuff that the rest of the industry typically copies? Be it technologies, interfaces, or industrial design. It's the first time a new OSX came out and I just can't even be bothered installing it. Plus it looks kinda meh. The new iPhone is probably the ugliest device of the last decade, and the iPad has almost a desktop level CPU, but still cant handle chatting and browsing at the same time.

Maybe this is a very personal disillusionment here, but I used to be the 100% fanboy, and gradually, for the past 2-3 years, I simply don't care what's coming out of Cupertino. All the news are about lawsuits, more vendor lock-in, crippling bugs, soulless marketing, and.. a fat watch to have annoying marketing notifications on your wrist.

I mean, I get it. When you are on the top of your game, why bother innovate and risk. Just focus on fashion and brand, and let someone else do the geeky stuff.

Still, it looks to me that Apple has focused so much on the super-high-profit-margin tip of the market, that at some point the only competing advantage that is left is the brand. I used to believe everyone should buy a Mac, because it was technology at it's best, how computing is supposed to be experienced. But today? Not so much anymore.

The competition is moving fast, and we're reaching the point where the question "Why should I pay way more to get that Mac/iPhone/iPad again?" doesn't have a very substantial answer.
Rating: 8 Votes
22 months ago
Close but no cigar

Not that it matters, but Apple could have had one more mac sale until they introduced the "updated" Mac mini. So many mini disappoints I had.:mad: Decided on a Surface Pro3 (will check out SP4), then nothing at all since the mini and the SP3 were both wants and not needs. Maybe somebody will Shut up and take my money in 2015.

*sigh*
Rating: 7 Votes
22 months ago

In your opinion.......


No! SusanK carefully surveyed her neighborhood, friends and workplace and only then carefully tabulated the results.
Rating: 7 Votes

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