Apple Maintains Mac Sales Momentum in Holiday Quarter

Apple saw an increase in its U.S. PC shipments during the recent holiday quarter, according to PC shipping estimates from Gartner. Apple shipped over 2.1 million Macs in 4Q14, up from 1.9 million Macs in 4Q13, marking an 11.5 percent increase. Though the company's shipments were up, its growth rate slightly trailed the overall market, resulting in a share of 11.7 percent down from 11.9 percent in the year ago quarter.

With its 11.7 percent share of the market, Apple is the third largest PC vendor in the United States, behind HP and Dell, which captured 29.2 and 22.6 percent of the market, respectively. Lenovo and ASUS came in behind Apple, with 10.2 and 6.8 percent of the market, respectively.

gartner_4Q14_us

Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 4Q14 (Thousands of Units)

Overall, U.S PC shipments totaled 18.1 million units in the fourth quarter of 2014, a 13.1 percent increase from the year ago quarter. HP saw the largest amount of growth in the U.S. at 26.2 percent, followed by Lenovo's 21.6 percent growth, Dell's 13.5 percent growth, and Apple's aforementioned 11.5 percent growth.

gartner_4Q14_us_trend

Apple's U.S. Market Share Trend: 1Q06-4Q14 (Gartner)

IDC has also released its own estimates of Apple's U.S. PC shipments during the holiday quarter, which are quite different from Gartner's estimates. According to IDC, overall U.S. PC shipments totaled 17.6 million, with Apple responsible for 2.2 million of those with a growth rate of 18.1 percent.

In IDC's estimations, Apple's share of the market grew from 11.3 percent in 4Q13 to 12.7 percent in 4Q14, rather than declining slightly as in Gartner's estimate. Gartner and IDC often have different numbers due to the fact that Gartner counts Windows-based tablets as personal computers, while IDC does not.

Apple does not rank as one of the top five worldwide vendors in Gartner's data, which ranks ASUS above Apple, but in IDC's data, Apple ranks higher than ASUS and is counted as the number five worldwide PC vendor. IDC's data suggests that Apple's worldwide PC marketshare climbed to 7.1 percent in the fourth quarter of 2014 with a record breaking 5.7 million shipments, while Gartner's data suggests ASUS was the number five worldwide PC vendor with 6.2 million shipments.

It is important to note that data from Gartner and IDC is preliminary and that the numbers can shift. Last year, for example, Gartner predicted shipments of 2.2 million for Apple in 4Q13, later revising that number to 1.9 million.

Tags: Gartner, IDC

Top Rated Comments

octothorpe8 Avatar
121 months ago
In your opinion.......

And probably in the opinion of most forum readers here, I'd guess. Did you notice the title of the website you're on?
Score: 25 Votes (Like | Disagree)
SusanK Avatar
121 months ago
Macs are the best!
Score: 17 Votes (Like | Disagree)
lhammer610 Avatar
121 months ago
Not that it matters, but Apple could have had one more mac sale until they introduced the "updated" Mac mini. So many mini disappoints I had.:mad: Decided on a Surface Pro3 (will check out SP4), then nothing at all since the mini and the SP3 were both wants and not needs. Maybe somebody will Shut up and take my money in 2015.

*sigh*

I have had a Mac since 1989, but I am beginning to doubt my next will be one. I do not like sealed desktops that will not let me upgrade. I thought I was going to get a mini until it came in with such poor specs and soldered RAM. If only Apple would make a prosumer model.
Score: 14 Votes (Like | Disagree)
scottsjack Avatar
121 months ago
Just imagine how well Apple would have done if they offered a 17" laptop, a powerful, user upgradeable tower and an enthusiast-friendly mini!
Score: 12 Votes (Like | Disagree)
kemal Avatar
121 months ago
The PC side is making up for a bad 2013. Or consumers are getting tired of tablets and want computers.
Score: 12 Votes (Like | Disagree)
IJ Reilly Avatar
121 months ago
As usual the real story is not market share, but unit growth. By that measure Apple did not keep up with the growth of the overall PC market, at least according to Gartner. So a more accurate headline would be, "Apple Loses Some Mac Sales Momentum in Holiday Quarter," since that is what actually happened.
Score: 10 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
iGBA Feature

Game Boy Emulator for iPhone Now Available in App Store Following Rule Change [Removed]

Sunday April 14, 2024 8:06 am PDT by
A week after Apple updated its App Review Guidelines to permit retro game console emulators, a Game Boy emulator for the iPhone called iGBA has appeared in the App Store worldwide. The emulator is already one of the top free apps on the App Store charts. It was not entirely clear if Apple would allow emulators to work with all and any games, but iGBA is able to load any Game Boy ROMs that...
top stories 13apr2024

Top Stories: M4 Mac Roadmap Leaked, New iPads in Second Week of May, and More

Saturday April 13, 2024 6:00 am PDT by
Apple's hardware roadmap was in the news this week, with things hopefully firming up for a launch of updated iPad Pro and iPad Air models next month while we look ahead to the other iPad models and a full lineup of M4-based Macs arriving starting later this year. We also heard some fresh rumors about iOS 18, due to be unveiled at WWDC in a couple of months, while we took a look at how things ...
new best buy blue

Best Buy Opens Up Sitewide Sale With Record Low Prices on M3 MacBook Air, iPad, and Much More

Saturday April 13, 2024 7:41 am PDT by
Best Buy this weekend has a big sale on Apple MacBooks and iPads, including new all-time low prices on the M3 MacBook Air, alongside the best prices we've ever seen on MacBook Pro, iPad, and more. Some of these deals require a My Best Buy Plus or My Best Buy Total membership, which start at $49.99/year. In addition to exclusive access to select discounts, you'll get free 2-day shipping, an...
iGBA Feature

Apple Removes Game Boy Emulator iGBA From App Store Due to Spam and Copyright Violations

Sunday April 14, 2024 9:22 pm PDT by
Apple today said it removed Game Boy emulator iGBA from the App Store for violating the company's App Review Guidelines related to spam (section 4.3) and copyright (section 5.2), but it did not provide any specific details. iGBA was a copycat version of developer Riley Testut's open-source GBA4iOS app. The emulator rose to the top of the App Store charts following its release this weekend,...
iOS 18 Siri Integrated Feature

Apple's First AI Features in iOS 18 Reportedly Won't Use Cloud Servers

Sunday April 14, 2024 9:52 am PDT by
Apple's first set of new AI features planned for iOS 18 will not rely on cloud servers at all, according to Bloomberg's Mark Gurman. "As the world awaits Apple's big AI unveiling on June 10, it looks like the initial wave of features will work entirely on device," said Gurman, in the Q&A section of his Power On newsletter today. "That means there's no cloud processing component to the...