Apple Debuts New iPad Air 2 TV Ad 'Change' with New Website Section

Sunday December 7, 2014 1:32 pm PST by Richard Padilla

Apple today debuted a new ad for the iPad Air 2 named "Change" which showcases the new tablet being used in a wide variety of professions and situations. The ad shows the tablet being used by artists, motorcycle enthusiasts, photographers, and schoolteachers as its full-screen visuals shrink to resemble the form of the device itself.

Watch on YouTube

Apple has also posted a new "Change" section on its website, spotlighting the apps used inside of the ad such as illustration app Tayasui Sketches, cinematography app iStopMotion Plus, automotive app OBD Fusion, and AutoCAD 360. The ad is also backed by the song "Who Needs You", which is performed by American rock band The Orwells.

The new "Change" ad campaign for the iPad Air 2 follows Apple's "Your Verse" campaign for the original iPad Air, which debuted last January and showed the specific use in the iPad in a number of dedicated fields. Those stories noted the iPad's use in mountaineering, sports, choreography, oceanography, travel, musical composition, and more.

Related Roundup: iPad

Tag: Apple Ads

Buyer's Guide: iPad (Don't Buy)

Related Forum: iPad

Popular Stories

Three New iPads Rumored to Launch in First Half of 2027

Sunday November 1, 2026 7:27 am PST by Joe Rossignol

After announcing a new iPad mini with an OLED display earlier this month, Apple plans to release new iPad Air, iPad Pro, and entry-level iPad models in the first half of 2027, according to the latest word from Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the next iPad Air will also feature an OLED display, while he expects the next iPad Pro to be equipped with a...

• 183 comments

Apple Explains Why Chrome Users Should 'Switch to Safari'

Tuesday October 13, 2026 5:29 am PDT by Joe Rossignol

Apple has launched a new "Switch to Safari" marketing campaign that encourages Chrome users to switch to Safari as their web browser of choice on the Mac. "Safari is a more powerful and private browser than Chrome," says Apple. Apple has a new "Switch to Safari" page on its website that outlines more than 10 reasons that Chrome users should switch to Safari, including faster performance...

• 70 comments

Apple Raises iPad and Mac Trade-In Values

Monday October 26, 2026 8:17 am PDT by Hartley Charlton

Apple today updated its U.S. trade-in estimates, raising maximum values across the iPad lineup and for most Macs following today's announcement of the new iPad mini. Every iPad category has gained value, although the increases are relatively modest. The iPad mini and standard iPad both rise by $20, while the iPad Air gains $15 and the iPad Pro increases by $10. The revised maximum estimates...

• 43 comments

Top Rated Comments

Jsameds

156 months ago

Good to see adverts that instead of saying "Hey look at how rubbish our competitor's products are" they say "look at how good our products are"

Score: 42 Votes (Like | Disagree)

urda

156 months ago

change in the air = thinner battery

And a entire slew of other features and specs, but thank god we have your edgy and insightful comment now!

Score: 35 Votes (Like | Disagree)

Rogifan

155 months ago

Obviously has to be a fake Air 2. I didn't see iOS 8 stutter at least once.

iOS 8 doesn't stutter on my Air 2. :)

Score: 15 Votes (Like | Disagree)

JDuggan

156 months ago

The slow crop ... genius.

Score: 11 Votes (Like | Disagree)

Yester5

155 months ago

Too bad it's pretty much a lie — new iPad models do not really "change", they are just more of the phone-based iOS that cripples the device (9 icons on display per folder? LOL).

Making the device sligthly faster, sligthly thinner and with a sligthly better camera (but no flash...) is not innovation. It's not enough either, as seen in how few people actually upgrade their iPads.

Right now, the new iPad models are toys made mostly for those who have no tablet and for the fanboys (who would buy anything regardless). Apple has failed in making them attractive to anyone else.

This post is the pinnacle of absurdity...
Tell all of the airline pilots, who's flight-check logbooks have been replaced by iPads, that they are "toys"...
Or all of the doctors and musicians that use iPads every day to create music and save lives on their "toys".
Or the teachers and educators....never mind, you probably are too busy updating your anti-virus soft wear or re-booting your Android or Windozzz tablet from another "blue-screen"...

Score: 8 Votes (Like | Disagree)