Google's Chromebooks Overtake Apple's iPads for First Time in U.S. Education Market

Apple's iPad has lost its lead over Google's line of Chromebook laptops in the U.S. education market as Google shipped more devices to schools last quarter, according to figures released by IDC (via the Financial Times). In Q3 2014, IDC notes that Google shipped 715,500 Chromebooks to U.S. schools while Apple shipped 702,000 iPads. Analysts note that this advantage for Google's Chromebooks can be attributed to their low cost, which starts at $199 for some models.

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Samsung, HP, Dell and Acer make Chromebooks and has been active promoting the device to school districts, she added. Low upfront costs and simpler device management for schools’ IT departments has increased their appeal, compared with Apple’s higher-priced tablets, which start at $379 for last year’s iPad Air, including educational discounts.

While the iPad’s touchscreen makes it a versatile device, the Chromebook’s integrated keyboard is also a factor in its appeal. “As the average age of the student grows the need for a keyboard becomes very important,” said Ms Singh.
The report also notes that the Apple still holds a commanding lead over other tablet manufacturers in the U.S. education market, as numbers from the company in July stated that the iPad had an 85% market share.

The news follows a report about the worldwide tablet market issued by IDC last week, which stated that year-over-year growth is expected to slow to 7.2% in 2014 from 52.5% in 2013. Analysts estimated that the market slowdown can be attributed to a decline in iPad shipments, as Apple is expected to ship 64.9 million iPads this calendar year which is a decline of 12.7% from 2013. Apple is rumored to be preparing a 12.2-inch "iPad Pro" for early next year, which could be equipped with faster specs than the iPad Air 2 and may be aimed at the enterprise market.


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24 months ago
This shouldn't come as a surprise. School districts cannot afford to pay the Apple tax.
Rating: 24 Votes
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24 months ago

Kids don't know ****.


You do realise it's not the kids that make the decision what their school buys, right?
Rating: 22 Votes
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24 months ago

This shouldn't come as a surprise. School districts cannot afford to pay the Apple tax.


They'd rather pay with their kid's data instead.
Rating: 14 Votes
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24 months ago
This is an Apples to Oranges comparison.

iPads are tablets. Chromebooks are netbooks

No physical keyboard makes cranking out 20 page reports in high school kind of a PITA.
Rating: 13 Votes
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24 months ago
iPads had a good run
Rating: 10 Votes
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24 months ago
Yes because we're supposed to believe anything reported by IDC. Last quarter they reported (http://www.businesswire.com/news/home/20141008006509/en/Global-PC-Shipments-Exceed-Forecast-Mild-Improvement#.VHxTp1hOKrX
) Apple's world wide Mac sales at 4.9M. The real figure according to Apple's quarterly earnings release (http://images.apple.com/pr/pdf/q4fy14datasum.pdf) was 5.5M. Why should we trust their reporting (whether good or bad for Apple)? Where are they getting their figures from as I'm not aware of Apple (or Google) releasing sales figures.
Rating: 9 Votes
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24 months ago
Kids were too busy playing Clash of Clans & Kim K on the iPads, so they moved to a platform that lacks all of the popular apps.
Rating: 8 Votes
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24 months ago
In my experience, there are two factors at work. One obviously is the price. Many school administrators are concerned with cost above everything.

The other factor is school IT departments which are often led by people who will avoid Apple at any cost. Apple needs to put more effort into school technical support if they want to maintain a lead in the classroom. Currently, if a school buys an an Apple device, they're on their own. I was hoping the IBM partnership would help fix this, but their alliance is still too new to judge.
Rating: 7 Votes
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24 months ago
Can understand that, chrome books are perfect for the education market.
Rating: 7 Votes
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24 months ago
Its not just cost...if you don't have a 1 to 1 in place for the iPads, trying to manage them is exponentially harder as compared to the Chromebooks...and Apple doesn't care and now its going to cost them.
Rating: 6 Votes
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