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Apple Announces World AIDS Day 2014 Campaign for (Product) RED Featuring 'Apps for (RED)' Section in App Store

Apple today announced its campaign for World AIDS Day 2014 done in collaboration with (Product) RED, noting that it will offer a special Apps for (RED) section in the App Store that will contain 25 apps with exclusive new content that will benefit the Global Fund to fight AIDS. In addition to these special apps, Apple will also donate a portion of its retail and online sales on Friday, November 28 and Monday, December 1.
“Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” said Tim Cook, Apple’s CEO. “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”
appsforred
The Apps for (RED) campaign in the App Store will run from Monday, November 24 to Sunday, December 7, and will include special versions of apps like Angry Birds, Clash of Clans, DJay 2, Clear, Paper, and more. On Friday, November 28, Apple's customers in the United States will receive a special (RED) iTunes gift card with the purchase of select Apple products, as the company will donate a percentage of each gift card to the Global Fund to fight AIDS. On Monday, December 1, Apple will donate a portion of every sale at its retail and online stores to the Global Fund to fight AIDS.

Apple and (Product) RED have worked together for a number of years, as the organization announced in June that Apple had contributed $75 million. Throughout the history of their partnership, Apple has released a number of (RED) devices including iPod nanos and shuffles, iPad Smart Covers, iPhone Bumpers, and iPhone cases. With every (RED) product bought, Apple donates a portion of the purchase price to the charity.

Apps for (Product) RED is live in the App Store.


Top Rated Comments

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23 months ago
This should shut up Bono.

Who am I kidding? Nothing will shut up Bono.
Rating: 13 Votes
23 months ago
It's somewhat amusing to see something like this in an official Apple press release:

Minion Rush reveals a new Lifeguard minion that helps players boost their banana collection skills by 200 percent.

Rating: 9 Votes
23 months ago
How much is 'a portion'?
Rating: 9 Votes
23 months ago
I'm going to buy the Garageband IAP. Why not, I can live without that meager amount of money and maybe do a little good.
Rating: 9 Votes
23 months ago

Won't be buying any of that then.


Your comment, and the sad fact someone already up-voted it, has just convinced me to spend twice as much as I was planning to on this. Well done.

Everyone else: please up-vote this post if you plan on doing the same as me.
Rating: 9 Votes
23 months ago
Won't be buying any of that then.
Rating: 8 Votes
23 months ago
Exactly why would anyone ridicule this? Product Red is one of coolest and most human things Apple does as a corporation.
Rating: 7 Votes
23 months ago

How much is 'a portion'?


Probably a fair amount. Apple doesn't skimp much on this.
Rating: 5 Votes
23 months ago
darn still no (red) Mac Pro?
Rating: 4 Votes
23 months ago
Even though I really liked the fact I contributed to (Product) Red, i also enjoyed making my first in app purchase with Touch ID on my new 6 Plus!
Rating: 4 Votes

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