Tim Cook on Apple Watch: 'You're Going to Wind Up Charging It Daily'

Apple CEO Tim Cook took the stage today at the WSJ.D conference in Laguna Beach, California, where he commented on an array of topics including the Apple Watch, Apple Pay, Apple TV, and more.

Unsurprisingly, Cook said that Apple is "excited" about the upcoming launch of the Apple Watch, and he's impressed that Jony Ive and his team had the foresight to understand that "something you wear has to be personal" and that it can't be "geeky."

applewatch1
Cook divulged some new information on the Apple Watch's battery, which has previously gone unmentioned by Apple. Cook says that people will use it so much that it will need to be charged on a daily basis. "You're going to wind up charging it daily," he said, declining to provide a specific battery life for the device as Apple is still examining how people use it.

Battery life on the Apple Watch has been in question since long before the device launched, with early reports suggesting Apple was having trouble getting the device to last longer than a day. While the company was originally aiming to have the Apple Watch last three to four days, it appears that battery life may be closer to the iPhone's battery life, requiring a charge on a nightly basis. Apple employees have also suggested that the device may only last for a full day of usage, which is why Apple designed an easy charging system.

The Apple Watch connects to a magnetic charger that's much like the MagSafe chargers supplied with the Mac, snapping easily to the back of the device. High-end versions of the Apple Watch even ship in a luxury box that doubles as a charging stand. Apple likely has not commented officially on the Apple Watch battery as it is continuing to finalize the software for the device ahead of its early 2015 launch.


An official rough transcript of Cook's comments during the interview, which also covered the Mac, the iPhone, Apple's taxes in Ireland, plans for a low cost iPhone, and Cook's thoughts on Carl Icahn, can be found over at The Wall Street Journal, and a second comprehensive live blog from Fast Company's Harry McCracken also has details on exactly what Cook shared during the conversation.

Related Roundup: Apple Watch Series 9
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

i'm.huMAC Avatar
123 months ago
oh jony

"Since the Apple Watch requires daily charge cycles, users are given a more intimate experience of sitting down with their Apple Watch and waiting for it. iPhone users familiar with this feature would be pleased to know that charging their Apple Watch will work seamlessly through their daily routines. Consciously checking on the remaining battery life often allows users to gain a personal connection with their Apple Watch."



#
Score: 105 Votes (Like | Disagree)
BenTrovato Avatar
123 months ago
They can't make the battery TOO good otherwise there won't be enough incentive to buy Apple Watch 2 :apple:
Score: 63 Votes (Like | Disagree)
flash84x Avatar
123 months ago
"Wind up"

Interesting choice of words
Score: 46 Votes (Like | Disagree)
saha-med Avatar
123 months ago
And nobody asked him about the mess he made with the macmini
Score: 44 Votes (Like | Disagree)
bpeeps Avatar
123 months ago
"Since the Apple Watch requires daily charge cycles, users are given a more intimate experience of sitting down with their Apple Watch and waiting for it. iPhone users familiar with this feature would be pleased to know that charging their Apple Watch will work seamlessly through their daily routines. Consciously checking on the remaining battery life often allows users to gain a personal connection with their Apple Watch."

Image (http://cdn.cultofmac.com/wp-content/uploads/2012/11/1671131-poster-1280-jony-ive.jpg)

#

I read this in his voice.
Score: 24 Votes (Like | Disagree)
odds Avatar
123 months ago
Not surprised and not bothered, either. The Apple Watch is going to be awesome, so I'll be using it quite a bit. Getting a full day out of it is enough for me! Can't wait for pre-orders. :apple:
Score: 20 Votes (Like | Disagree)

Popular Stories

reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
maxresdefault

Apple to Launch New iPad Pro and iPad Air Models in May

Thursday March 28, 2024 11:07 am PDT by
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg's Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will...
Generic iOS 18 Feature Purple

iOS 18: What to Expect From 'Biggest' Update in iPhone's History

Wednesday March 27, 2024 11:10 am PDT by
At least some Apple software engineers continue to believe that iOS 18 will be the "biggest" update in the iPhone's history, according to Bloomberg's Mark Gurman. Below, we recap rumored features and changes for the iPhone. "The iOS 18 update is expected to be the most ambitious overhaul of the iPhone's software in its history, according to people working on the upgrade," wrote Gurman, in a r...
maxresdefault

Apple Announces WWDC 2024 Event for June 10 to 14

Tuesday March 26, 2024 10:02 am PDT by
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
General iOS 17 Feature Orange Purple

Apple Releases Revised Versions of iOS 17.4.1 and iPadOS 17.4.1 With Updated Build Number

Wednesday March 27, 2024 5:59 am PDT by
Apple on late Tuesday released revised versions of iOS 17.4.1 and iPadOS 17.4.1 with an updated build number of 21E237, according to MacRumors contributor Aaron Perris. The updates previously had a build number of 21E236. The revised updates are available for all iPhone and iPad models that are compatible with iOS 17 and iPadOS 17, but they can only be installed via the Finder app on macOS...
applephilschiller

Apple's Phil Schiller Works 80 Hours a Week Overseeing App Store

Wednesday March 27, 2024 2:03 pm PDT by
With the App Store and app ecosystem undergoing major changes in the European Union, The Wall Street Journal today shared a profile on App Store chief Phil Schiller, who is responsible for the App Store. Though Schiller transitioned from marketing chief to "Apple Fellow" in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working...