iPhone 6 Adoption Easily Outpacing iPhone 6 Plus

Apple's iPhone 6 Plus may be the most talked about iPhone model due to its larger screen and bigger battery, but early adoption rate metrics (via Mashable), suggest more customers are choosing the smaller iPhone 6 over its bigger counterpart. How much of the difference is due to customer preference versus constrained supplies of the larger model is unknown, however.

According to ad impression data provided by Chitika, the adoption rate for the iPhone 6 is more than 7x higher than the iPhone 6 Plus. On the Monday following launch, the smaller iPhone accounted for 1.5 percent of North American web traffic, compared to 0.2 percent for the iPhone 6 Plus.

chitika-iphone6-6Plus
Mixpanel, which measures mobile app usage, reports similar results with the iPhone 6 reaching 2.72 percent of measured traffic and the iPhone 6 Plus trailing with 0.54 percent. Mobile analytics firm Fiksu provides a third set of mobile metrics that also suggest the iPhone 6 is more popular among launch day iPhone purchasers.

iphone 6 mixpanel
Chitika explains these results by suggesting that the iPhone 6 Plus may be less popular among consumers because it is niche product due to its larger screen size. Supply constraints also may be a factor, with the iPhone 6 Plus selling out quickly online and reportedly being available only in limited amounts this weekend in stores.

Related Roundup: iPhone 6s
Buyer's Guide: iPhone (Caution)


Top Rated Comments

(View all)
Avatar
22 months ago
Yeah the first thing I thought with this is how many people got the 6 because the 6 Plus is sold out? Will definitely skew the numbers here until the inventory catches up.
Rating: 16 Votes
Avatar
22 months ago

Yeah the first thing I thought with this is how many people got the 6 because the 6 Plus is sold out? Will definitely skew the numbers here until the inventory catches up.


Yeah, I thought the same - it's difficult to sell more 6+ phones when there aren't any available anywhere!
Rating: 13 Votes
Avatar
22 months ago
It would only be relevant to run in a few months when supplies start to settle down to determine if this is due to restricted supply or preference....
Rating: 12 Votes
Avatar
22 months ago
i had the plus on order but i cancelled it after i saw it at the store for the very first time. i literally laughed out loud in the store because it just seemed silly and so huge to me. i knew it was gonna be big but i didnt expect it to be THAT huge. ill be fine with the reg. 6

my sis was like "how cool is that the new iPad Mini?"
Rating: 9 Votes
Avatar
22 months ago

And the iPhone users should never have to be "used" to them. The device fits into our life. That's now it should be. Forcing us to "get used" to a device is doing it backwards.


And Apple force you to buy their products? I don't think so...
Rating: 9 Votes
Avatar
22 months ago
Supplies

I think the article is underestimating the supply constraints. Suggesting the plus is a niche product is premature and shortsighted.
Rating: 8 Votes
Avatar
22 months ago

Well, that's because most iPhone users aren't used to "Android-like" screen sizes...yet.

And the iPhone users should never have to be "used" to them. The device fits into our life. That's now it should be. Forcing us to "get used" to a device is doing it backwards.
Rating: 6 Votes
Avatar
22 months ago
And people thought that the 6 was this year's iPhone 5C.
Rating: 5 Votes
Avatar
22 months ago
I wonder if it would have been simpler for all, if Apple just had one size at 5" with a 1920 x 1080 display.

Not too big, not too small. And just thick enough that it would allow for a OIS camera.:rolleyes:
Rating: 4 Votes
Avatar
22 months ago

It's useless to report this because the 6 plus is sold out in all but a few Apple stores. But then again I changed my mind on the 6 plus once I used both. 4.7" is the right size for a phone.


+1, I returned the 6 plus the next day and kept the 6.

Not that I can't use 6 plus with one hand, it's just uncomfortable to use. the constant stretching annoys me.

----------

Everyone wants a 6 Plus. Very few people have actually received one. Stores have almost none each day. Preorders are still very much delayed.

If there was any launch inventory, the numbers would look very different.


Lol everyone?
Rating: 3 Votes
[ Read All Comments ]