Apple's iPhone 6 Plus may be the most talked about iPhone model due to its larger screen and bigger battery, but early adoption rate metrics (via Mashable), suggest more customers are choosing the smaller iPhone 6 over its bigger counterpart. How much of the difference is due to customer preference versus constrained supplies of the larger model is unknown, however.

According to ad impression data provided by Chitika, the adoption rate for the iPhone 6 is more than 7x higher than the iPhone 6 Plus. On the Monday following launch, the smaller iPhone accounted for 1.5 percent of North American web traffic, compared to 0.2 percent for the iPhone 6 Plus.

chitika-iphone6-6Plus
Mixpanel, which measures mobile app usage, reports similar results with the iPhone 6 reaching 2.72 percent of measured traffic and the iPhone 6 Plus trailing with 0.54 percent. Mobile analytics firm Fiksu provides a third set of mobile metrics that also suggest the iPhone 6 is more popular among launch day iPhone purchasers.

iphone 6 mixpanel
Chitika explains these results by suggesting that the iPhone 6 Plus may be less popular among consumers because it is niche product due to its larger screen size. Supply constraints also may be a factor, with the iPhone 6 Plus selling out quickly online and reportedly being available only in limited amounts this weekend in stores.

Related Forum: iPhone

Top Rated Comments

Zorn Avatar
124 months ago
Yeah the first thing I thought with this is how many people got the 6 because the 6 Plus is sold out? Will definitely skew the numbers here until the inventory catches up.
Score: 16 Votes (Like | Disagree)
Phil A. Avatar
124 months ago
Yeah the first thing I thought with this is how many people got the 6 because the 6 Plus is sold out? Will definitely skew the numbers here until the inventory catches up.

Yeah, I thought the same - it's difficult to sell more 6+ phones when there aren't any available anywhere!
Score: 13 Votes (Like | Disagree)
Aniseedvan Avatar
124 months ago
It would only be relevant to run in a few months when supplies start to settle down to determine if this is due to restricted supply or preference....
Score: 12 Votes (Like | Disagree)
Paradoxally Avatar
124 months ago
And the iPhone users should never have to be "used" to them. The device fits into our life. That's now it should be. Forcing us to "get used" to a device is doing it backwards.

And Apple force you to buy their products? I don't think so...
Score: 9 Votes (Like | Disagree)
bushido Avatar
124 months ago
i had the plus on order but i cancelled it after i saw it at the store for the very first time. i literally laughed out loud in the store because it just seemed silly and so huge to me. i knew it was gonna be big but i didnt expect it to be THAT huge. ill be fine with the reg. 6

my sis was like "how cool is that the new iPad Mini?"
Score: 9 Votes (Like | Disagree)
grmatt Avatar
124 months ago
Supplies

I think the article is underestimating the supply constraints. Suggesting the plus is a niche product is premature and shortsighted.
Score: 8 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
M3 iPad Feature 3

New iPads Likely to Begin Shipping in April

Monday March 18, 2024 9:52 am PDT by
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
Reasons to Not Upgrade to macOS Sonoma 14

macOS Sonoma 14.4: Reasons Not to Update

Monday March 18, 2024 9:36 am PDT by
Since Apple unveiled macOS Sonoma 14.4 on March 7, the transition to the latest software update has not been entirely smooth for everyone, and a number of issues have been reported by users that significantly impact their daily workflow. This article lists the most prominent challenges users have faced since updating to macOS Sonoma 14.4, and offers potential solutions where available. USB...