Older iPhone 5 and iPad 2 Models Still Lead Apple's iOS Device Lineups in Usage

As Apple prepares to launch its new iPhone 6, the iPhone 5 remains the company's most popular model in use, claims Localytics in a report that examines both mobile and web app analytics data from over 100 million iOS devices for the month of August 2014. According to the report, the iPhone 5 has 27 percent market share, edging out the year-old iPhone 5s, which has 25 percent. The now free on contract iPhone 4S rounds out the top three with 21 percent of the iPhone market.

iphone_device_share_localytics
With a new iPhone 6 on the horizon, these iPhone numbers will undoubtedly shift as owners upgrade their phones. The biggest change will likely be in the iPhone 5, which will lose market share as customers take advantage of upgrade offers.
The iPhone 5, launched in 2012, is Apple’s most popular phone with a 27% share, but only leads its successor, the 5s, by a small (2%) margin. This is likely because most iPhones come with a cheaper price if the consumer locks into a two-year contract, putting the average consumer on a two-year upgrade cycle. With the new iPhones expected to be available for purchase later this month, the iPhone 6 will likely eat into the iPhone 5’s market share.
ipad_device_sharelocalytics
While consumers tend to upgrade their iPhone on a regular basis, the latest Localytics data suggests the iPad has a longer lifespan. Though it is more than three years old, the iPad 2 remains the most popular iPad model in the company's lineup with 29 percent market share. Though it is heavily advertised and has received rave reviews, the current iPad Air occupies fifth place with 13 percent market share, beating only the original iPad.

In the past couple of years, Apple has launched the iPhone in September and the iPad in October, but one recent rumor claimed the company may unveil both devices during its press event tomorrow. But while numerous have pointed toward introduction for both the 4.7-inch and 5.5-inch iPhone 6, along with the iWatch, new iPads are less certain.

Related Roundups: iPhone 6s, iPad Air 2
Buyer's Guide: iPhone (Buy Now), 9.7" iPad Pro (Caution)


Top Rated Comments

(View all)
Avatar
27 months ago
Probably will for a long time. The iPhone 5/5S are beautiful. The 6 not so much.
Rating: 6 Votes
Avatar
27 months ago

I had expected a much bigger share, actually. It was priced attractively and had the specs of the 5. And I still like the design more than the 5. But I guess it never caught on with the public. I wouldn't be surprised if it was retired after Tuesday's keynote.


I don't think $549 is very attractive for a last gen phone in a cheaper casing, when the current generation is priced at $649. If you're already shelling out that much for a phone you probably can afford the extra $100 for the better and more exclusive looking model.
Rating: 6 Votes
Avatar
27 months ago
Makes sense to me, as I haven't seen a reason to upgrade my iPhone 5 or ipad 2 for several years now. iPhone 5 being in the lead is especially interesting since it never became the lower cost model (replaced by 5c instead).
Rating: 4 Votes
Avatar
27 months ago
iPad 2 is likely "still" popular because...

It's more likely the iPad 2 is "still" popular because when Apple introduced the iPad Air, they dropped the iPad 4 and re-introduced the iPad 2 as the "cheap previous generation" version, and it remained so for quite some time. They only brought back the iPad 4 as the cheaper 16 gb version this past March.
Rating: 4 Votes
Avatar
27 months ago

As long as these devices are this popular Apple will have little choice but to support them with software updates. Saying that, is the iPad 2 getting iOS 8?


Why would they? Their incentive is to get people to upgrade. 60% of the iPhone users are on this generation (iPhone 5s) or the generation before (iPhone 5/5c). That's ideal numbers as far as Apple are concerned. They have a dwindling number on iPhone 4/4S that will upgrade when they feel like it. iPhone 4/4S users will probably go for the 5s in plastic (if that's what Apple do with the 5s) and iPhone 5 users will go for the 6.
Rating: 2 Votes
Avatar
27 months ago
Wow... I'm actually very surprised by this. The older devices are much more popular than the newer ones?? At first thought, it made sense with the iPhone 5, because I figured it's been selling for 2 years vs the 1 year of the 5s... but that's not true. iPhone 5 sales ended last year (at least in most places in the world). I thought iPhone sales were increasing... iPad makes a bit more sense because sales have been flat (or even decreasing), but it's still crazy that the original iPad (that only sold for 1 year) is more popular today than the iPad mini 2 (which has been sold for nearly a year)???!
Rating: 2 Votes
Avatar
27 months ago
Why does the article text talk about "market share" when the graphs are showing "usage share?"

Isn't the iPhone 5 comparatively tiny in "market share" since there aren't many of them being sold new on the market anymore? (Nitpicky maybe, but the terms seem to be misused more often than not)
Rating: 2 Votes
Avatar
27 months ago

The iPhone 5 still being the most used doesn't surprise me. The 5s was the worst iPhone to release with little to no changes. Nobody in their right mind would have upgraded to it.



There are a hell of a lot of people "not in their right mind" then
Rating: 2 Votes
Avatar
27 months ago
I hope these numbers get Apple to price the iPad mini back at $330...
Rating: 2 Votes
Avatar
27 months ago

Probably will for a long time. The iPhone 5/5S are beautiful. The 6 not so much.


I think the 6 looks quite good. Never was a huge fan of the glass breaks on the 5. Either way as has always been the case I think the new iPhone will look better when you see it in person.
Rating: 2 Votes
[ Read All Comments ]