Late night talk show host Jimmy Kimmel covered Apple's upcoming smart watch on last night's show, airing a humorous segment that featured the team showing pedestrians on Hollywood Boulevard a $20 Casio watch with an Apple sticker on the back.
The people were told the cheap watch was Apple's new smart watch and predictably, Kimmel's team received some hilarious reactions. "It's very lightweight and it's kind of like old school, but still in style, you know?" said one woman, and a man complimented its rubber wrist band and the big numbers, which are "easy to see."
Featured interviewees were all impressed with the watch's ability to show the time and the date, and several noted that they were willing to purchase anything Apple made. "I just like that it has an Apple insignia on the back," said one commenter. "If it's Apple it's good, right?" said another.
Kimmel also had some quips to share about the upcoming larger-screened iPhone 6, claiming Apple was introducing the larger device so it could debut a smaller "iPhone mini" in the future. "They make the bigger phones, and then in two years they'll release the iPhone mini, which is the size of the phones we have now," he joked. "And we'll wait in line for like three days for it because that's how we are."
Top Rated Comments
That's what makes you a lifelong fan of companies like Apple, Dyson, BMW, and similar companies who actually give a **** about what their company stands for and the products they put out.
And that's what makes for a long lasting brand... not marketing. Marketing can only get you in the door. The experience the customer actually has with your product is what establishes your brand and gets you fans who are pretty much ready to buy whatever you make. They pretty much know you'll deliver because they've already experienced it. This is what is known as logic and common sense based reasonable expectations.
I doubt it is a set up, these are real people I bet
Actually those are not Apple base fans. Those are just regular, buy anything trendy people. With no real knowledge of Apple.
Apple base fans would already know what products Apple has.
When you ask enough people the same question, you're going to get a few stupid responses that are perfect punchlines for the joke you set up. It's all editing.