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iPad Sales Total 225 Million Units Since 2010 as Apple Claims 'Significant Innovation' Coming

During today's earnings call, Apple CEO Tim Cook shared new information on the state of the iPad, including details on overall sales since the product launched a little over four years ago, recent growth in different markets, and hints at future plans. It was revealed earlier that sales of the iPad were down for the second straight quarter in a row, as the company sold a total of 13.3 million iPads, down from 14.6 million in the year-ago quarter.

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Cook said that iPad sales have totaled to 225 million units since 2010, as the current iPad Air and iPad mini have hit 98% and 100% customer satisfaction, respectively. According to recent market studies, 63% of customers planning to buy a tablet are planning to buy an iPad, while half of all iPad buyers were planning to buy their first iPad.

Additionally, Apple noted that 2.5 iPads are being sold for every Mac, as the tablet now holds an 85% share of the U.S. education market. Internationally, the iPad also experienced a 50% growth in China and 60% growth in the Middle East year-over-year.

In reaction to iPad sales being down, Cook noted "significant innovation can be brought to the iPad", stating "[Apple] plans on doing that" and that the tablet category as a whole is still "in its infancy." Recent reports have pointed to Apple launching updated models of the iPad Air and Retina iPad mini later this year, with each likely to come with the Touch ID fingerprint sensor and a faster A8 processor.

The company is also rumored to be preparing a larger "iPad Pro" which is said to feature a 12.9-inch ultra high-definition display. KGI Securities analyst Ming-Chi Kuo reported that the iPad Pro in 2015, but a recent report noted that Apple's plans may be on hold for the foreseeable feature.

Related roundups: iPad Air 2, iPad mini 3

Top Rated Comments

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15 weeks ago

multi-user support via Touch ID?


Nah, that's not innovative enough. Knowing Apple, they'll steal another brilliant idea from Android -- namely, watching two different films on one screen. Amazing and not at all impractical.

That's why I've bought the Galaxy Pro Note "S-Stylus Pro" S 7 running the latest Android beta that only pros and clever people use, (version 19.02, masculinely named 'Sweetie Sugarplum Snuggle').

And it's for reasons like this that I'll stay with Android and never buy an iPad, because they're for little children and tech idiots who don't know real technology when they see it. I want to customise my icons, create silly ringtones, see how much lag I can achieve on a quad-core processor and hold cheap plastic, dammit!
Rating: 22 Votes
15 weeks ago

Widgets, true multi-tasking, and 16:9 display.


Just leave and buy Android tablet already.... I hate 16:9 display....
Rating: 20 Votes
15 weeks ago
Quoting Cook from today's earnings call - "

2:11 pm Hard at work and investing heavily in exciting opportunities and "incredible pipeline" of new products and services".

Wow - where have we heard something like this before, how many times, for how long?
Rating: 18 Votes
15 weeks ago

I have lost interest in iPad. It's just a toy.


LOL...

http://www.apple.com/ipad/business/profiles/
Rating: 14 Votes
15 weeks ago
How about just two gigs of RAM?
Rating: 13 Votes
15 weeks ago
I have lost interest in iPad. It's just a toy.
Rating: 13 Votes
14 weeks ago

I am so tired of hearing Cook claim the pipeline is incredible and/or innovative. He's in essence been saying "stay tuned" for so long now that I'm beginning to think the emperor has no clothes.

Either admit that "innovation" now amounts to generational enhancements to existing products and stop with the hype or actually start delivering new products. I can't think of a single new Apple device the company has launched since Jobs died.


Just Googled "Tim Cook incredible new products". Here are some quotes:

Feb 23, 2012: Apple Readying 'Products That Will Blow Your Mind'

May 30, 2012: Apple Inc. CEO Tim Cook promised incredible new products Tuesday during an extended stage interview but offered no details

Jan 23, 2013: Tim Cook: Apple's product pipeline is 'chock full' of 'incredible stuff'

July 22, 2014: Why Apple CEO Tim Cook Is 'Incredibly Excited

Same story, different day.
Rating: 11 Votes
15 weeks ago
multi-user support via Touch ID?
Rating: 9 Votes
15 weeks ago
Please let there be more then 1 gig of ramz.
Rating: 9 Votes
15 weeks ago

Quoting Cook from today's earnings call - "

2:11 pm Hard at work and investing heavily in exciting opportunities and "incredible pipeline" of new products and services".

Wow - where have we heard something like this before, how many times, for how long?


I am so tired of hearing Cook claim the pipeline is incredible and/or innovative. He's in essence been saying "stay tuned" for so long now that I'm beginning to think the emperor has no clothes.

Either admit that "innovation" now amounts to generational enhancements to existing products and stop with the hype or actually start delivering new products. I can't think of a single new Apple device the company has launched since Jobs died.
Rating: 8 Votes

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