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Amid Sapphire iPhone 6 Rumors, Kyocera Announces Plans for New Smartphone With Sapphire Display

Smartphone manufacturer Kyocera, known for its line of rugged phones, is developing a new smartphone that utilizes a sapphire display, according to new teaser video published today.

The video teases a product called "Sapphire Shield," which Kyocera says is a "truly affordable pure sapphire display." According to a Kyocera representative that spoke to MacRumors, Kyocera's Sapphire Shield display will be used in upcoming Kyocera smartphones, giving the devices a competitive edge when it comes to durability.


Kyocera's official video follows an unofficial video leaked last week by a YouTube user and shared by CNET, comparing Kyocera's sapphire display to a piece of impact resistant glass. The two displays are scratched with rocks, presumably concrete, and while the glass is irreversibly marred, the sapphire comes away unscathed. The sapphire display also manages to survive a drop test that shatters the standard glass.


Kyocera is the first mainstream smartphone company to officially announce plans to utilize a sapphire display, but rumors have suggested that Apple is also planning to use a sapphire display in at least some models of the iPhone 6. Stress tests on the rumored front panel of the 4.7-inch iPhone 6 were published earlier this month showing the panel's extreme durability as it withstood scratching and bending, but it remains unclear if the front panel is indeed sapphire or the almost-equally-tough Gorilla Glass.

Major smartphone companies like LG have researched sapphire, but have largely said that sapphire is impractical due to the material's limited supply and its high cost. In a report last week, one smartphone representative suggested the only reason to use sapphire was for marketing purposes, given the much lower price of Gorilla Glass.

Currently, luxury smartphone manufacturer Vertu uses sapphire displays in devices that cost upwards of $10,000. Apple's partnership with GT Advanced, however, reportedly allows it to create sapphire at a much lower price point and Kyocera also claims that its own sapphire is "affordable."

Kyocera has not released details on when its sapphire-covered smartphone might debut, but we may get our first look at a mainstream sapphire smartphone later this year if Apple's upcoming iPhone 6, due to be introduced in September, does indeed utilize the material.

Top Rated Comments

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9 weeks ago

Haha the next iPhone isn't even out yet and they're already copying it


So they're copying something that doesn't exist?
Rating: 17 Votes
9 weeks ago
Aww damn. I had £20 on it he first one being Samsung :mad: ;)
Rating: 7 Votes
9 weeks ago
Haha the next iPhone isn't even out yet and they're already copying it
Rating: 6 Votes
9 weeks ago

Haha the next iPhone isn't even out yet and they're already copying it


Do you actually believe this?
Rating: 5 Votes
9 weeks ago
If Apple planted a rumor that they were developing a screen made out of feces, we'd see manufacturers rushing to make deals with cattle farms.
Rating: 5 Votes
9 weeks ago

So they're copying something that doesn't exist?


These comments have been getting so absurd. "The phone can't be late, it hasn't been announced" "It doesn't exist until it's been officially unveiled (You know, despite the dozens of part leaks)".

Really?
Rating: 4 Votes
9 weeks ago

Do you actually believe this?


Of course people believe this. This is Mac Rumors, people here would believe that Steve Jobs used to **** gold bricks if Apple put out a press release saying so.

Apple has been working on producing sapphire glass for at least several years, and still has not released a product with it. For Kyocera to put out a product with sapphire glass, it stands to reason that Kyocera has also been working on it for several years, long before either company made an official announcement.

People here actually believe that Apple invented sapphire glass, despite man made sapphire having been invented over 100 years ago and it being used in many watches and barcode scanners at place like grocery stores for years.
Rating: 4 Votes
9 weeks ago


For example, Corning is working with companies like BMW to use Gorilla Glass in their windshields.


This is slightly off topic, but those would be some pretty sweet windshields.
Rating: 3 Votes
9 weeks ago

This is how Apple fans minds work.

They think all companies employ people to read made up speculations about a possible Apple product, and then quickly make it before Apple do.

If they make it 1st they are copying Apple, if they make it after, they are copying Apple.

Apple never copies anyone.

They also believe Apple would continue to push their tech forward if there was no competition as Apple don't care what anyone else is doing.


Oh Piggie, all that Apple love.
Rating: 3 Votes
9 weeks ago

For some companies is all about being first!!


I thought you would have known better, obviously not. But this or the iPhone 6 are NOT the first mobile phones with sapphire displays.

These have sapphire crystal displays:

http://www.vertu.com/en/

As does this one:

http://www.tagheuer.com/int-en/mobile-phones/meridiist
Rating: 3 Votes

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