The IMPI found that the "iPhone" trademark can only be infringed by iFone's fellow telecommunications companies. Because Apple is a hardware company and does not own a wireless network, it is not technically infringing the trademark.
Instead, the IMPI will fine Mexican telecommunications companies Telcel, Iusacell and Movistar and require them to remove "iPhone" advertising and branding from its stores within 15 days. Apple will still be allowed to sell iPhones, however.
Apple has been fighting this case since 2009, losing the court case in November 2012 and then losing an appeal in March 2013.