New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Some Apple Retail Stores Start Price Matching iPad Air and iPhone 5c [Updated]

iphone_5c_store_heroMultiple Apple Stores in the United States have started price matching the iPhone 5c and the iPad Air, reports 9to5Mac. On those particular devices, some Apple Stores will match the prices of brick and mortar retailers that have been selling the products below retail price.

Walmart, for example, sells the entry-level 16 GB iPad Air for $479, a $20 discount off of the standard retail price Apple offers. MacRumors heard conflicting reports of Apple Stores price matching discounts over Black Friday, but following the major shopping holiday, it appears retail employees may have been given more flexibility when it comes to price matching options.

Released in September and October respectively, both the iPhone 5c and the iPad Air have been widely available since the launch, while supplies of the iPhone 5s and the Retina iPad mini have been far more constrained, which explains why Apple is not offering price matching on those particular products at this time.

Apple's price matching policies vary from store to store, and some stores may opt out of price matching all together. Price matching only applies to physical stores and is limited to a 10 percent total discount, which means customers can still find a better deal elsewhere in some cases, especially when it comes to the deep discounts offered on the iPhone 5c.

Update: According to a retail employee, Apple now has an official policy on price matching, which allows specialists to price match iPhones, iPads, and Macs, giving up to 10 percent off on products without authorization. Specialists are also allowed to give business customers up to 20% off a non-Apple accessory when purchased with an Apple product via special order.

Currently, the iPhone 5s and the Retina iPad mini are excluded from price matching.

Related roundups: iPhone 6, iPad Air 2

Top Rated Comments

(View all)

14 months ago

According to an ex Apple employee, they never use the phrase "discount" as it cheapens the brand. For example, it's not an education discount, it's special education pricing.


Not sure if "special education pricing" is the best way to put it... ;)
Rating: 18 Votes
14 months ago

Looks like they're trying to get those stock to move.

I always said the iPad Air is not light enough. Definitely not worthy of the Air name.


You do realize it's almost as light as the iPad mini with retina?
Rating: 12 Votes
14 months ago
this seems un-Apple like....
Rating: 10 Votes
14 months ago

When I was at the Apple Store the other day, I overheard a specialist saying to a customer that "this is Apple, we don't do discounts".


According to an ex Apple employee, they never use the phrase "discount" as it cheapens the brand. For example, it's not an education discount, it's special education pricing.
Rating: 9 Votes
14 months ago

Some Apple Magic is gone. Now their products have to compete with other brands and other retailers. It is good to see that happening.


Bit of a stretch. If a the Apple magic was no more the stores would not still be the busiest place in any mall. By comparison, Microsoft and Sony stores in the same malls at the same time are often ghost towns. Don't conflate having to compete with having a less desirable product.
Rating: 8 Votes
14 months ago
Some Apple Magic is gone. Now their products have to compete with other brands and other retailers. It is good to see that happening.
Rating: 7 Votes
14 months ago

I went to the Sony store in New York City, so excited. And I was massively disappointed. The legendary store I've heard of was selling Sony iPod knockoffs, I think some of them branded as Walkmans, hugely overpriced PCs, and really bad smartphones. Some cool cameras and TVs, but a big letdown. Sony used to be cool :(


Sony used to be legend with their Walkman. And maybe, just maybe a decade from now Apple could end up the same? Used to be a huge tech company but grow up old and tired and by then you come to the store you'll see the same old iPod, iPhone, iPad. Again .. and again .. and again.

Some would really be boring with iOS 20 which is not that much of a difference as today. They keep using IPS display on the phone while everyone else already using hologram display. . A few cool vintage Macbook but overall a big letdown :D

Some of Apple products is already old and overpriced. Hint: Old MacPro. Not knowing when the new one will be released, that thing still stand for sale, nobody buy it, and you know what? It's still at $2500 with same old hardware, collecting dust in some of the Apple Store. Which sane tech company would do that?
Rating: 5 Votes
14 months ago

Looks like they're trying to get those stock to move.

I always said the iPad Air is not light enough. Definitely not worthy of the Air name.


May I suggest getting some weights or spending a little time at the gym if you find some light-weight tablet too heavy to lift. Your body will thank you for it. Honestly, I've seen little kids hold the iPad Air suspended without very much effort. :confused:
Rating: 3 Votes
14 months ago

Looks like they're trying to get those stock to move.

I always said the iPad Air is not light enough. Definitely not worthy of the Air name.


Compared to an iPad 3 or 4, I'd definitely say it's worthy of the name. It's way more comfortable to hold than those models.

I just hope it's the obvious iPad Pro giveaway I want it to be.
Rating: 2 Votes
14 months ago

Bit of a stretch. If a the Apple magic was no more the stores would not still be the busiest place in any mall. By comparison, Microsoft and Sony stores in the same malls at the same time are often ghost towns. Don't conflate having to compete with having a less desirable product.


No, Apple products are still very desirable and will continue to be for some time to come. However, this could be another sign that Apple may have lost a little leverage in a maturing market with increasing competition (as ineffective as that competition may be in the eyes of some).
Rating: 2 Votes

[ Read All Comments ]