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Apple Debuts New 'Life on iPad' Webpage, Documenting Ways iPad Improves People's Lives

Apple has published a new page on its website dubbed "Life on iPad", which documents six stories of people using their iPads in various ways to improve their lives. The page, which was first discovered by The Verge, also includes copy highlighting how people have used the iPad in ways that Apple hadn't foreseen.

lifeonipad
The six stories focus on Siemens Energy-Wind Service, champion speed skater Bridie Farrell, Palmaz Vineyards, Riviera Racing Team owner and driver Mark Post, Broadway director and choreographer Jeff Whiting, and Dr. Itaru Endo, director of digestive surgery and liver transplantation for Yokohoma City University.

All six stories detail how each person and/or company is able to use the iPad to enhance either their lives, careers, and businesess or others' lives. For instance, Dr. Endo's story discusses how he and his team created iPad apps to to reduce the possibility of complications during surgery.
The app uses augmented reality to overlay complex vascular systems during operations. This reveals liver perfusion patterns that are invisible to the human eye, giving greater insight into the exact location of certain blood vessels. The app also shows local blood flow territories and assesses potential risks in real time. “The visualization of liver blood vessels puts surgeons at ease,” Dr. Endo explains, “and it helps to ensure that the right incisions are made at the right time.”
The new page also includes the "Life on iPad" video that debuted at the company's iPad Air event in October and stays in line with Apple's recent theme of highlighting the iPad's ability to be used for a wide variety of tasks, from everything to games and media consumption and creation to business and educational needs.

Top Rated Comments

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22 weeks ago

Apple has become just another megacorp going after the lowest common denominator o customer. Tim Cook the beancounter is turning them into Samsung West and living off the hip, innovative reputation that Steve Jobs dedicated his life to creating for Apple. Soon the rest of the industry will pass Apple by; it has become painfully clear that all Tim Cook knows how to do is crunch numbers because his track record of innovation while at Apple is flat out abysmal.


Wow. I was having a really nice day, then I read your post.
Rating: 25 Positives
22 weeks ago

We get it. The iPad is great. Everyone needs an iPad. The world would be **** without the iPad.

Now please, use the time, money, and expertise of whatever it took to make this and accelerate other product development.


Right, because the ad people could really be working on new Macs right now.

Also, are the MacRumors push notifications not working anymore?
Rating: 20 Positives
22 weeks ago

Apple has become just another megacorp going after the lowest common denominator o customer. Tim Cook the beancounter is turning them into Samsung West and living off the hip, innovative reputation that Steve Jobs dedicated his life to creating for Apple. Soon the rest of the industry will pass Apple by; it has become painfully clear that all Tim Cook knows how to do is crunch numbers because his track record of innovation while at Apple is flat out abysmal.

Seriously? How difficult is this to understand?

2001 – iPod
2007 – iPhone
2010 – iPad
2014...
2015...

Wait a few more years. Then start complaining.
Rating: 14 Positives
22 weeks ago

We get it. The iPad is great. Everyone needs an iPad. The world would be **** without the iPad.

Now please, use the time, money, and expertise of whatever it took to make this and accelerate other product development.


You go armchair CEO! You go girl!! :)

Tell Apple how to run the company. You know what's best! You run **** from your living room!!!! You know what is up! You know what a good recliner feels like!

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Apple has become just another megacorp going after the lowest common denominator o customer. Tim Cook the beancounter is turning them into Samsung West and living off the hip, innovative reputation that Steve Jobs dedicated his life to creating for Apple. Soon the rest of the industry will pass Apple by; it has become painfully clear that all Tim Cook knows how to do is crunch numbers because his track record of innovation while at Apple is flat out abysmal.


Why are you not running Apple? Why is life so unfair?

Seriously, these are some great spots Apple put together. Showing how people use products in everyday life/work. How to apply it to real world stuff.
Rating: 12 Positives
22 weeks ago

Apple has become just another megacorp going after the lowest common denominator o customer. Tim Cook the beancounter is turning them into Samsung West and living off the hip, innovative reputation that Steve Jobs dedicated his life to creating for Apple. Soon the rest of the industry will pass Apple by; it has become painfully clear that all Tim Cook knows how to do is crunch numbers because his track record of innovation while at Apple is flat out abysmal.


That's the most creative version of "OMG Apple is doomed!" that I've seen yet; nicely done.
Rating: 10 Positives
22 weeks ago

Apple has become just another megacorp going after the lowest common denominator o customer. Tim Cook the beancounter is turning them into Samsung West and living off the hip, innovative reputation that Steve Jobs dedicated his life to creating for Apple. Soon the rest of the industry will pass Apple by; it has become painfully clear that all Tim Cook knows how to do is crunch numbers because his track record of innovation while at Apple is flat out abysmal.


Ridiculous, just ridiculous...
Rating: 9 Positives
22 weeks ago
But...but...Microsoft Office....
Rating: 5 Positives
22 weeks ago

Apple has become just another megacorp going after the lowest common denominator o customer. Tim Cook the beancounter is turning them into Samsung West and living off the hip, innovative reputation that Steve Jobs dedicated his life to creating for Apple. Soon the rest of the industry will pass Apple by; it has become painfully clear that all Tim Cook knows how to do is crunch numbers because his track record of innovation while at Apple is flat out abysmal.


Lol what? Come back in 2 years and try to say the same thing.

P.S. Team Cook isn't Steve Jobs Jr. That much is obvious, and you can't expect him to be. I think it's hilarious that as soon as people realize the best innovator of a company passes, they assume that the company is "doomed". Companies change yes, but that doesn't mean that they're all of a sudden "doomed"
Rating: 5 Positives
22 weeks ago

Apple has become just another megacorp going after the lowest common denominator o customer. Tim Cook the beancounter is turning them into Samsung West and living off the hip, innovative reputation that Steve Jobs dedicated his life to creating for Apple. Soon the rest of the industry will pass Apple by; it has become painfully clear that all Tim Cook knows how to do is crunch numbers because his track record of innovation while at Apple is flat out abysmal.


I enjoyed the page, it's one thing to create technology, it's another to create a platform that truly enriches people's lives.
Rating: 5 Positives
22 weeks ago

Apple has become just another megacorp going after the lowest common denominator o customer. Tim Cook the beancounter is turning them into Samsung West and living off the hip, innovative reputation that Steve Jobs dedicated his life to creating for Apple. Soon the rest of the industry will pass Apple by; it has become painfully clear that all Tim Cook knows how to do is crunch numbers because his track record of innovation while at Apple is flat out abysmal.


I'm sure Dr. Itaru Endo, director of digestive surgery and liver transplantation for Yokohoma City University, an Apple customer, doesnt like being called the lowest common denominator. Althought I cant help but imagine a world where he was and how wonderful it would be.

Also, you do realise that Tim has all the qualities (and more) of a great CEO. Steve Jobs wasnt a traditional CEO, and was not a great "CEO". You couldnt put another person with his qualities in that role. Great CEOs have great people heading up the teams below them to do their respective tasks, and the CEO steers the ship. Tim Cook should not be sitting down with a pencil and pad innovating. He should be directing where the great innovators focus their attention, and you can bet that is precicely what he is doing. Steve Jobs worked closely with the guy for long enough, and had confidence in him. How long have you worked closely with him to belive otherwise?

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I bet doctors are pissed they can't see a visual representation of liver blood flow AND have a stocks widget urpen at the serm term.. :rolleyes:


Or a Skype call. Hey mom, look at me, im cutting this guy open!

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That's the most creative version of "OMG Apple is doomed!" that I've seen yet; nicely done.


Lol

I especially liked Samsung West. Although I imagine its quicker going East over the Pacific than through europe and over the Atlantic. Maybe Samsung Further East.

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under Steve

1998 - plastic transparent PC
2001 - Mp3 player
2003 - Napster that you have to pay for
2007 - the Mp3 player, with a phone built in
2008 - thinner laptop
2009 - service pack for OS X
2010 - bigger Mp3 player with phone, but without the phone
2011 - Circle


Its all in how you present things isnt it. For example, you could also present your "under steve" list like that.
Rating: 5 Positives

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