Tim Cook: New Product Categories Still Coming in 2014 - MacRumors
Skip to Content

Tim Cook: New Product Categories Still Coming in 2014

NewImageDuring today's fourth quarter earnings call, Tim Cook confirmed that Apple still plans on introducing new product categories within 2014.

According to Cook, Apple believes that it can use its skills building software, hardware, and services to create "great products" in categories that Apple does not participate in today. "We're pretty confident about that," said Cook.

Apple has been rumored to be working on a number of innovative products, including a smart watch dubbed the iWatch, which will compete with offerings from several other companies like Nike, Jawbone, and Samsung, along with a potential Apple television set.

Apple's iWatch is rumored for a 2014 release, while a possible release date for a television set has been more hazy. The company is also possibly working on other offerings within the television sector, including a potential set-top box that replaces traditional cable boxes.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Buy Now)

Popular Stories

Apple TV 4K HomeView HomePod Mini tweaked

New Apple TV 4K, HomeView, and HomePod Mini: 16 Details Just Leaked

Sunday October 11, 2026 12:56 pm PDT by
Just two days before Apple's "Welcome home" experience in New York, Bloomberg's Mark Gurman has leaked several details about the new products set to be unveiled, including an all-new smart home hub, a HomePod mini 2, and a new Apple TV 4K. Here is an all-in-one summary of the details shared by Gurman:Apple's home hub with a touch-enabled display will be named HomeView, seemingly confirming a ...
Apple TV 4K 4th Generation Top View5

New Apple TV 4K Announced With A19 Chip, Updated Siri Remote, More

Tuesday October 13, 2026 6:08 am PDT by
Apple today announced the fourth-generation Apple TV 4K, with key features including an A19 chip, Siri AI support, an updated Siri Remote that has Find My support with Precision Finding, built in far-field microphones, support for surround sound with four HomePods in front and rear pairs, and more. The A19 chip in the new Apple TV 4K delivers up to 50% faster CPU performance and up to twice...
iPad mini 7 Review Thumb 1 sans text

Apple Expected to Release New Products on Next Four Fridays

Sunday October 18, 2026 11:01 am PDT by
Apple likely plans to release MacBook Pro models with OLED displays, 14-inch MacBook Pro and iMac models with M6 chips, and/or an iPad mini 8 with an OLED display on Friday, November 6, according to Bloomberg's Mark Gurman. The devices are expected to be announced on Tuesday, October 27 or Wednesday, October 28. If this timeframe proves to be accurate, then Apple will be releasing new...

Top Rated Comments

iapplelove Avatar
170 months ago
finally that apple refrigerator everyone has been speaking of.
Score: 12 Votes (Like | Disagree)
170 months ago
When the iWatch comes out you can bet it'll be way better than that watch Samsung released. That was truly embarrassing.

----------

I need Apple to invent something that I didn't know I needed but will not be able to live without. I can't imagine what it could be but I hope they come up with it soon.

That was basically iPad.
Score: 8 Votes (Like | Disagree)
cambookpro Avatar
170 months ago
FINALLY.



All these years of waiting, and Apple will finally deliver next year!! Can't wait to get my hands on one!! :apple:

(How bad's death grip going to be on this?)

[Scoopertino] (http://scoopertino.com/steve-jobs-ninja-stars-revealed-to-be-ipod-prototypes/)
Score: 6 Votes (Like | Disagree)
boshii Avatar
170 months ago
If people here actually knew exactly what that new product would be MS and others would already be making it.

Galaxy Gear? We see how that turned out.

Samsung working without an Apple blueprint is lost.
Score: 4 Votes (Like | Disagree)
roadbloc Avatar
170 months ago
If it is a flipping "smart watch" then i don't care.
Score: 4 Votes (Like | Disagree)
inscrewtable Avatar
170 months ago
I need Apple to invent something that I didn't know I needed but will not be able to live without. I can't imagine what it could be but I hope they come up with it soon.
Score: 3 Votes (Like | Disagree)
Latest Stories
iPhone Jailbreak Gets Past Lockdown Mode and Survives an Update
iPhone Jailbreak Gets Past Lockdown Mode and Survives an Update
2 minutes ago
iPadOS 27.3 Expands Siri Mode to Camera App
iPadOS 27.3 Expands Siri Mode to Camera App
1 hour ago
Veterans Day Apple Watch Activity Challenge Launches November 11
Veterans Day Apple Watch Activity Challenge Launches November 11
2 hours ago
Best Early Black Friday Mac Deals: Save Hundreds on MacBook Air, Mac Mini, and More
Best Early Black Friday Mac Deals: Save Hundreds on MacBook Air, Mac Mini, and More
3 hours ago
Apple Fitness+ Gets Gym Strength Plans in iOS 27.3
Apple Fitness+ Gets Gym Strength Plans in iOS 27.3
3 hours ago
iOS 27.3 Adding New StandBy Mode Features to iPhone 11 and Newer
iOS 27.3 Adding New StandBy Mode Features to iPhone 11 and Newer
3 hours ago
Apple Releases New AirPods Beta Firmware
Apple Releases New AirPods Beta Firmware
3 hours ago
iOS 27.3 Beta Brings Apple Intelligence to China
iOS 27.3 Beta Brings Apple Intelligence to China
3 hours ago
iPhone Duo Gets Reachability in iOS 27.3 Beta
iPhone Duo Gets Reachability in iOS 27.3 Beta
3 hours ago
Siri AI Gets More Capable in iOS 27.3
Siri AI Gets More Capable in iOS 27.3
3 hours ago
iOS 27.3 Adds Vertical Tabs and Adaptive Dark Mode to Safari
iOS 27.3 Adds Vertical Tabs and Adaptive Dark Mode to Safari
4 hours ago
watchOS 27.3 Brings Live Rewind and Siri Recap to Apple Watch
watchOS 27.3 Brings Live Rewind and Siri Recap to Apple Watch
4 hours ago
iOS 27.3 Beta Brings Back Apple's Redesigned Health App
iOS 27.3 Beta Brings Back Apple's Redesigned Health App
4 hours ago
Apple Releases First macOS Golden Gate 27.3 Beta
Apple Releases First macOS Golden Gate 27.3 Beta
4 hours ago
Apple Seeds First iOS 27.3 Beta
Apple Seeds First iOS 27.3 Beta
4 hours ago
Apple Releases First watchOS 27.3, tvOS 27.3 and visionOS 27.3 Betas
Apple Releases First watchOS 27.3, tvOS 27.3 and visionOS 27.3 Betas
4 hours ago
iPad Mini 8 Reviewer Dissatisfied With Apple's Excuse for Lack of 120Hz Display
iPad Mini 8 Reviewer Dissatisfied With Apple's Excuse for Lack of 120Hz Display
4 hours ago
iPad Mini 8 Review Claims Battery Life is Way Better Than Apple Says
iPad Mini 8 Review Claims Battery Life is Way Better Than Apple Says
5 hours ago
B&H Photo Launches Early Black Friday Sale With Discounts on Macs and Accessories
B&H Photo Launches Early Black Friday Sale With Discounts on Macs and Accessories
5 hours ago
iPhone Duo Could Take Nearly 30% of Foldable Market in 2027
iPhone Duo Could Take Nearly 30% of Foldable Market in 2027
6 hours ago
Apple Watch Automatically Identifies Songs Playing Around You
Apple Watch Automatically Identifies Songs Playing Around You
6 hours ago
iPhone 18 Rumored to Get Larger Battery and Potential Price Increase
iPhone 18 Rumored to Get Larger Battery and Potential Price Increase
7 hours ago
Apple Store in UK Permanently Closing Later This Month
Apple Store in UK Permanently Closing Later This Month
7 hours ago
Apple's Annual R&D Spending Jumps by More Than $11 Billion
Apple's Annual R&D Spending Jumps by More Than $11 Billion
8 hours ago
Will Apple Ever Merge iPadOS and macOS? John Ternus Responds
Will Apple Ever Merge iPadOS and macOS? John Ternus Responds
8 hours ago
MacBook Neo Gets Rare $30 Amazon Discount
MacBook Neo Gets Rare $30 Amazon Discount
8 hours ago
Hands-On: The OLED iPad Mini is Almost an iPad Pro Mini
Hands-On: The OLED iPad Mini is Almost an iPad Pro Mini
8 hours ago
tvOS 27.2.1 and macOS 27.2.1 Likely Coming Soon
tvOS 27.2.1 and macOS 27.2.1 Likely Coming Soon
9 hours ago
MKBHD Switches Back to iPhone 18 Pro After Testing iPhone Duo
MKBHD Switches Back to iPhone 18 Pro After Testing iPhone Duo
9 hours ago
Apple Explores Cheaper Way to Make New MacBook Pro's OLED Tech
Apple Explores Cheaper Way to Make New MacBook Pro's OLED Tech
11 hours ago