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iPhone 5s and 5c Account for 5.5% of Active iPhones Worldwide

A little more than a month since the iPhone 5s and 5c went on sale worldwide, the two devices account for 5.5 percent of all active iPhone devices around the world according to Localytics, though the prior-generation iPhone 5 remains the most popular iPhone by far with a 40 percent share.

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Much has been written about the head-to-head battle of the iPhone 5s and 5c including our own research from last week that showed that the iPhone 5c is starting to close the gap on its higher-end sibling. Today, the iPhone 5s and 5c now represent 3.8% and 1.7% of all active iPhones globally seen by Localytics. Meanwhile, the iPhone 5 remains the most popular iPhone with a nearly 40% share.
With the iPhone 5s outselling the iPhone 5c by more than 3 to 1 over its launch weekend, the sales gap has begun narrowing between the two new iPhones, perhaps as the initial early-adopter push begins to fade.

Localytics is an mobile analytics platform that uses mobile and web apps to measure usage across 40 million iPhones.

Top Rated Comments

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15 months ago

The iPhone 5 only has about 7% more share than the 4S. How is that 'by far' the most popular?


Because when dealing with a massive quantity of people, 7% is a lot?

If this were a presidential election, that would be considered a landslide.
Rating: 7 Votes
15 months ago
I imagine we'll be hearing three schools of thought on this topic:

Glass Half-full: Previous iPhones are made so well, plenty of people don't see the need to replace a phone they're happy with with a slightly improved model.

Glass Half-empty: Apple isn't doing enough with the iPhone to impress people into upgrading.

Glass Completely Empty: iOS 7 sucks, the battery sucks, the colored plastic shell sucks, the space gray home button not being space gray sucks, they really need to add removable storage, batteries, Apple isn't innovative enough because the iPhone doesn't let us scroll through web pages with our eyes, etc.

In either case, the iPhone 6 will really need to be different enough to turn some heads.
Rating: 6 Votes
15 months ago

Why do my "push" notifications always arrive 10 minutes late? are there settings to changed this?


Well, let's have a look at the pie graph they posted. Oh weird, it seems to only be showing statistics on iPhone ownership.

(And to answer your off-topic question: It depends. Mail allows you to change the frequency of push. For other apps, it's really dependent on the app.)
Rating: 6 Votes
15 months ago
The iPhone 5 only has about 7% more share than the 4S. How is that 'by far' the most popular?
Rating: 5 Votes
15 months ago
Kinda hard to believe that not many people still use the iphone 3gs anymore. I'd think it would be at least in the 5% percentile...
Rating: 4 Votes
15 months ago
Love my iPhone 5C!
Rating: 2 Votes
15 months ago
I thought there'd be a bit more 3GS users in this chart but doesn't look that way. Also that's more iPhone 5c sold than I had expected.

Yeah, I agree with you on most of what you said, it does lack the "wow" factor that the iPhone 5 and 4S had.


Funny that you say the iPhone 5 and the 4S had the "wow" factor. When they were introduced there were so much complaints about then being underwhelming and how Apple was doom since the stock is down(sounds familiar, doesn't it?) as well as this is the final stroke that'll make people jump to Android. You can look at the threads

iPhone 4S: http://forums.macrumors.com/showthread.php?t=1239060
iPhone 5: http://forums.macrumors.com/showthread.php?t=1438693
Rating: 2 Votes
15 months ago
Still rocking the iPhone 4.
Rating: 2 Votes
15 months ago

1. This is true, they are certainly within the leaders in build quality.
2. Quite obviously not, since nearly 40% of the chart is made up of iPhone 5's, which is a year old, and more than the 4S.
3. *Yawns


Keep in mind that I'm mostly playing Devil's Advocate here. I personally own a 5s and I love this phone.

That being said, when the 5 came out last year, I wasn't very impressed with it as a flagship iPhone model. Maybe it was just because I was stuck on contract and was being sour grapes about a phone I couldn't own without paying full price for it. Plus, I was on the "WHY ISN'T THE SCREEN WIDER???" bandwagon back in the day. :o

Either way, I was in the apparent minority because the 5 did really well. So well, in fact, that now that the -s model is out, there's a lot of people now saying "Nah, the 5 is good enough."

I think the Touch ID might be a culprit in this. Touch ID is hardly a "new toy," it's just a very useful feature that, as Ive put it, disappears when we don't need it. Great for practical use, but harder to advertise, I think. The 4S's defining feature was Siri. In spite of being in beta for as long as she was, Siri was the new toy iPhone users looked forward to using. I won't speak for the 3GS as the smartphone industry was a little different back then, and Apple still had the "Wow, is that an iPhone??!?!?" advantage.

But the 5s? Sure, the processor is nice, but we've gotten spoiled overall by processing power. Nowadays, if we get a new smartphone, it's a given that the CPU should be better. Being 64-bit is a nice accomplishment, but the average smartphone user probably doesn't know what that means (And if their spokesperson is any indication, neither does Qualcomm. AYOOOOOO!!!!) The new dual LED flash is also awesome, but it's very situational.

I imagine there are many of these users who look at the 5s and all they see is:
- Touch ID, a feature which does nothing for the user if nobody else tries to use their phone.
- Dual LED flash, a feature which does nothing for the user if they aren't taking photos at night.
- It comes in gold.

Again, I love the 5s and I'm sure most of us on here understand the benefits of all of its enhancements. The issue here is the 5s is a phone that doesn't market itself as a "Must Have." The 5C did a better job with that, strangely.
Rating: 2 Votes
15 months ago

ME (Ok, playing devil's advocate...) :p

The 5c won't gain them any new market segments and Apple will keep growing less rapidly than the overall smartphone market. Market share will continue to erode, especially where consumers move away from the subsidized model (Android is already at 70% in some major EU markets!).

Looks like a potential fiasco down the road to me :(


"Android" in not a single phone model, but a crowd of mostly trashy smartphones ...
Nothing comparable to iphone 5c and 5s. And Apple is playing with extremely large profits as usual.
Rating: 1 Votes

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