First Magazine Advertisement for iPhone 5s Appears, Highlights Touch ID Sensor
Apple has started a new print advertising campaign for the iPhone 5s. The first spot, running on the back of this week's issue of The New Yorker, showcases the Touch ID-equipped home button of the new gold iPhone 5s.
Your finger is the password.
Touch ID was created not only to protect all the important and personal information on your phone, but to be so easy to use, you'll actually use it. Its state-of-the-art technology learns your unique fingerprint, so you can unlock your phone or even authorize purchases with just a simple touch.
Touch ID. Only on iPhone 5s.
The spot in our image includes T-Mobile branding, but Apple's iPhone TV ads have traditionally rotated branding between all the carriers that carry the iPhone, likely as part of a co-marketing agreement.
Apple has been heavily advertising the iPhone 5c on television in recent weeks, but we have seen relatively little about the 5s, likely because of tight supplies. The print ads mention 'limited availability' of the iPhone 5s in fine print.
Update: Entertainment Weekly and Sports Illustrated are running the same ad but with Sprint co-branding, while Rolling Stone is running it with Verizon co-branding and TIME is running it with AT&T co-branding.
Popular Stories
There are concerning reports on Reddit that Apple's latest iOS 17.5 update has introduced a bug that causes old photos that were deleted – in some cases years ago – to reappear in users' photo libraries. After updating their iPhone, one user said they were shocked to find old NSFW photos that they deleted in 2021 suddenly showing up in photos marked as recently uploaded to iCloud. Other...
The iMessage service that Apple users to send messages to one another appears to be down for some users, and messages are failing to go out or are taking an extra long time to send. There are numerous reports about the issue on social networks and a spike of outage reports on Down Detector, but Apple's System Status page is not yet reporting an outage. Update: Apple's status page says...
Apple today previewed new accessibility features coming with iOS 18 later this year, and this includes some new options for CarPlay. Apple highlighted three new features coming to CarPlay: Voice Control: This feature will allow users to navigate CarPlay and control apps with just their voice. Color Filters: This feature will make the CarPlay interface visually easier to use for...
Today is the official launch day of the new iPad Pro models, and these updated tablets mark the biggest feature and design refresh that we've seen for the iPad Pro in several years. We picked up one of the new 13-inch models to check out everything new. Subscribe to the MacRumors YouTube channel for more videos. When it comes to design, Apple is still offering 11-inch and 13-inch size options ...
This year's upcoming iPhone 16 Pro Max is expected to get a boost in overall size from 6.7-inches to 6.9-inches, and a new image gives us a good idea of how the current iPhone 15 Pro Max compares to what could be Apple's largest ever iPhone. The image above, posted on X by ZONEofTECH, shows a dummy model representing the iPhone 16 Pro Max alongside an actual iPhone 15 Pro Max. Dummy...
In April, Apple updated its guidelines to allow retro game emulators on the App Store, and several popular emulators have already been released. The emulators released so far allow iPhone users to play games released for older consoles from Nintendo, Sony, SEGA, Atari, and others. A list of some popular emulators available on the App Store so far follows. Released Delta Delta is...
Top Rated Comments
Cloning a fingerprint to work on a fingerprint scanner isn't 'hacking'. Learning somebody's password and using that to login to their computer isn't 'hacking'.
Exploiting a bug in Apple's system to have the TouchID unlock when you whistle a certain tune to it: that's closer.
Then submit it as a tip next time! :)
There will be no privacy concern. TouchID is handled OS-level, not app-level. The app won't be able to get that information because it's OS-level.
The only reason I believe we're having this argument about this is because touch sensors haven't really been used in the general public, with such integration. Look at it from the bigger picture and you'll see that cloning a fingerprint is not hacking. There's really no difference between that and learning somebody's password -- both are a code that will need to be entered identically.
Well it does seem to say "Limited Availability" in the left corner :p