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Qualcomm Backs Off 'Marketing Gimmick' Comments About the A7's 64-Bit Benefits

Qualcomm SnapdragonLast week, Qualcomm chief marketing officer Anand Chandrasekher called Apple's new 64-bit A7 processor a "marketing gimmick" and claimed the processor had very few consumer-driven features.

Today, Qualcomm is backing away from those comments, according to Macworld. A company spokesperson issued this statement to the magazine:
"The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate," said a Qualcomm spokesperson in an email. "The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices."
64-bit processing marks a major advance for mobile CPU-makers and will be extremely important for Qualcomm going forward, as the firm has announced that it too is working on such chips. Given the flurry of attention regarding Chandrasekher's comments and Qualcomm's own ambitions in the area, it makes sense for the company to try to walk back the "marketing gimmick" remarks.

Top Rated Comments

(View all)

10 months ago
Anand: 64bit is a gimmick.
QC: we are producing 64bit chips.
Anand: Well its not really a gimmick you see....what I meant was .....
Rating: 50 Votes
10 months ago
Open mouth, insert foot, close mouth.
Rating: 46 Votes
10 months ago
Marketing person comments on something technical and is totally wrong. Nothing to see here.
Rating: 34 Votes
10 months ago

Anand: 64bit is a gimmick.
QC: we are producing 64bit chips.
Anand: Well its not really a gimmick you see....what I meant was .....


... we didn't release it first
Rating: 23 Votes
10 months ago
So I guess all the people defending him in the thread take it back?
Rating: 22 Votes
10 months ago
It's good to see a responsible retraction of earlier uninformed and irresponsible comments.
Rating: 21 Votes
10 months ago
Are all these top executives in training to replace Ballmer?
Rating: 17 Votes
10 months ago

Like others have said I really don't think we will see the difference now or even next gen but you might as well prepare for the future.


This has been discussed ad nauseum now. The 64 bit ARM is so much more then a 64-bit addressing space. It is FACT that the A64 instruction set provides performance gains over the AArch32 instruction set for many applications, and it has been proven by the benchmarks. People who claim that ARMv8 is a 'gimmick' simply show that they have no idea about ARM CPU architecture whatsoever.
Rating: 10 Votes
10 months ago
Can't wait to see what a 64-bit iPad is capable of.
Rating: 9 Votes
10 months ago

So I guess all the people defending him in the thread take it back?


Far more likely those trolls will just hide under their respective bridges and pretend this thread/story doesn't exist.
Rating: 9 Votes

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