Apple Cites 'Incredible' Demand for New iPhones Amid iPhone 5s Sellouts
With the iPhone 5s and iPhone 5c having now officially launched in nearly all of Apple's first-wave locations, Apple has issued a brief statement citing "incredible" demand for the new devices and acknowledging shortages of iPhone 5s models, reports AllThingsD.
“Demand for the new iPhones has been incredible and we are currently sold out or have limited supply of certain iPhone 5s models in some stores,” an Apple representative told AllThingsD.
Shipping estimates for online orders of the iPhone 5s opened at 7-10 business days in many countries, and while the device launched with 1-3 business day shipping in the United States, estimates quickly slipped to a minimum of 7-10 business days and even "October" in the case of the gold models.
In-store stock has also been very tight, with third-party retailers and even some Apple retail stores having little or no stock of gold and silver iPhone 5s models. In-store stocks of iPhone 5c models appear to be much more plentiful amid lower demand driven by excitement for Apple's higher-end iPhone 5s with early adopters and the availability of pre-orders for the iPhone 5c.
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Top Rated Comments
Not having enough stock makes "incredible demand" headlines, drumming up excitement for more sales.
:apple:
This "incredible demand" is getting old.
Of course there will be "incredible demand" if you only have two dozen of the things to sell in every shop.
But they end up selling millions of units. Did you ever think that high demand means, you know, high demand? With all those long lines at the stores, do you think it's all just marketing spin?