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Apple Looking to Nearly Double Headcount of In-House Creative Design Team

Apple is reportedly looking to nearly double the size of its in-house creative design team, seeking to bolster its brand image with new advertising content from dedicated designers, according to a report from Ad Age.
Longtime observers say after years of capping the size and type of internal creative talent, the tech giant is significantly expanding its in-house design group. One executive familiar with the company said the group could grow to 500 or 600 staffers from about 300. [...]

[I]t is now seeking talent to work on the brand itself and wants to bulk up its ranks of high-level creative directors and heads of innovation. As part of its recruiting efforts, Apple has approached senior creatives known for innovative work.
The report notes that Apple plans to continue working with its outside ad agency partners, but that it is boosting its internal team to help with such website design, video tutorials, and more.

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Ad Age also suggests that Apple faces some challenges in recruiting creative designers, given the company's distance from the San Francisco advertising community as well as potential concerns about designers feeling limited in working with a single client that so closely defines its own advertising messages.

Aside from its own advertising efforts, Apple has also been boosting its iAd team in recent weeks and months in order to support the launch of the company's ad-supported iTunes Radio service in the coming weeks. The iAd team not only serves as account managers but also works closely with advertisers in some cases to help them develop effective ads for Apple's various ad services.

Top Rated Comments

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16 months ago
Am I the only one that doesn't see this as a positive thing?..
Rating: 21 Votes
16 months ago
Perhaps they could double their Mac Pro Design Team? Or their iOS icon design team? Or, really, anything but marketing. Apple's products used to be their own marketing and advertising.
Rating: 13 Votes
16 months ago
So what happened to the good designers (who designed everything prior to iOS7)?
Rating: 13 Votes
16 months ago
Yay!

Rating: 12 Votes
16 months ago
More computery & functionny, and less trash canny & thinny on your desktop machines please.
Rating: 9 Votes
16 months ago
Apple needs to double the size of their technical design teams, not marketing! Marketing doesn't "create" anything.
Rating: 9 Votes
16 months ago
Maybe one of the new guys can show Ive what a decent iOS icon looks like.
Rating: 6 Votes
16 months ago
I am a busy writer. I'd be delighted if Apple would simply improve the suggestions OS X gives for misspelled words from "Poor" to "Barely Adequate."

About a third the time, OS X has no right suggestion for misspelled words. I enter that same misspelling in a Google search and about 95% of the time, Google's 'did you mean' gets the spelling right.

That's wastes a lot of time and it's one heck of a lot more important than anything an Apple ad might say.

--Michael W. Perry, author of My Nights with Leukemia: Caring for Children with Cancer
Rating: 5 Votes
16 months ago
I am not sure this is such good news. In my experience as 20 year ad industry veteran, quite often internal teams succumb to internal squabbles and incestual thought processes that quickly stagnate the brand. Hiring external agencies/talent in my experience consistently yields a broader range of ideas and approaches to marketing problems.
Rating: 4 Votes
16 months ago
I mean, if this is the "new Apple", to hypermarket something Steve Jobs created, then this will seal its doom.

If Apple can't realize how much they have failed by offering 6 versions of the same thing then no amount of advertising is going to save them. Even iOS 7 is just smoke and mirrors as there is no real innovation in that product, just bringing it up to modern standards already set by Microsoft and Google.

I guess Tim Cook can't drive an era of innovation so he wants to bank on creating an era of nostalgic advertising reminding people of when they used to love Apple.
Rating: 4 Votes

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