Conde Nast Introduces 'All Access' Partnership with Amazon to Sell Digital and Print Subscriptions
The program lets readers subscribe to a number of Conde Nast titles at introductory rates of $3-6 for a six-month print and digital subscription with support for the iPad, Kindle Fire, Nook and most Android devices. All Access offers Bon Appetit, Glamour, Golf Digest, Lucky, Vanity Fair, Vogue, and Wired at launch and will gain the rest of Conde's library by the end of the year.
With "All Access," consumers can use their Amazon account to easily purchase, manage and renew their print and digital magazine subscriptions through Condé Nast and Amazon websites, mobile, direct mail and other marketing channels. The new service also gives consumers immediate access to their digital magazines on the device or platform of their choice, including Kindle Fire, iPad, Android tablets and phones, among others.Conde Nast was one of the first publishers to offer In-App Subscriptions for the iPad when that feature first launched, but those subscriptions are digital only and do not include the print versions.
“Combining Condé Nast's must-have content with Amazon's 1-Click shopping platform is a huge win," said Bob Sauerberg, president of Condé Nast. “Our influential and loyal customers want to be the first to know, purchase and share, which is why we wanted to be the first to develop a service like 'All Access' with Amazon, the world’s most trusted and proven e-commerce platform.”