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Nokia Launches Lumia 925 Advertisement Bashing iPhone Camera

Nokia has taken a page from Microsoft's advertising book, today launching (via UKMR) a new advertisement comparing the company's Lumia 925 to the iPhone 5.

The ad focuses on the phone's photographic capabilities and is based on Apple's well known "Photos Every Day" commercial, which began running back in April. It uses a similar voice over and style, focusing on Lumia users taking photographs with their devices.

"Every day, more photos are taken on the iPhone than any other phone. But at Nokia, we prefer to build for quality, not just quantity."
The ad goes on to feature the Lumia 925's various photo modes, offering demonstrations of the camera's action shots, motion blur, and best shot feature that captures a series of photos and allows users to choose the most appealing.

Nokia’s Lumia 925 offers an 8.7-megapixel camera that comes equipped with a Carl Zeiss Tessar lens and an f/2.0 aperture. In comparison, the iPhone 5 has an 8-megapixel camera with a five-element lens and an f/2.4 aperture. Nokia has included a dual-LED flash on the Lumia 925, which, along with a lower aperture, allows for superior performance in suboptimal lighting conditions.

Nokia highlights the Lumia's flash and low light capabilities towards the end of the commercial, providing side-by-side comparison photos taken with each camera. "Every day, better photos are taken with Nokia Lumias then with any other mobile," reads the final line.

nokiavsiphone
In recent years, Nokia has focused heavily on the photographic capabilities of its devices, most recently debuting the Lumia 1020, which offers an impressive 41-megapixel camera with a six component Zeiss lens.

Apple is expected to greatly improve the iPhone's camera with the release of the iPhone 5S later this year, offering a 12-megapixel camera, several new photographic modes, and a dual-LED flash.

Top Rated Comments

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13 months ago
As the old saying goes: The best camera is the one you have with you.

The point to Apple's commercial was that more people choose to carry iPhones than any other phone.

Unless Nokia can come up with a phone that more people want to carry, it's moot.
Rating: 143 Votes
13 months ago
Knock-ia? That's how it's pronounced?

I always called it No-kia.

You learn something new everyday.
Rating: 82 Votes
13 months ago
I'm happy to see a commercial that shows the true faults of the iPhone versus its competition. The iPhone's low light camera performance is my biggest gripe.
Rating: 76 Votes
13 months ago
Excellent ad. I'm definitely going to buy one of these now.

You see, even though iOS is arguably more stable, has a better ecosystem, a huge app store … and although the iPhone has better build quality, resell value and considerably better customer support, what I really want from a phone is something resembling a plastic surfboard with a grotesquely oversized camera on the back.

If photography was my main concern, I'd just get a separate camera.
Rating: 71 Votes
13 months ago
Wow! The Nokia camera actually makes the weather better! These will be popular in Scotland! :p
Rating: 60 Votes
13 months ago
rule #1 learned in business school: never bash your competitors to promote your own product


Nokia doesn't know how to sell its products other than comparing it to the iphone 5, what a bunch of amateurs :rolleyes:
Rating: 41 Votes
13 months ago
The more manufacturers release ads like this, the more people will be convinced that iPhone really is reference material on the smartphone market.

So keep it coming, marketeers! Who's next in line? HTC, Asus?
Rating: 37 Votes
13 months ago
Nokia have had the best cameras in phones for years, not likely to change anytime soon.
Rating: 36 Votes
13 months ago
Making the iPhone 5S with a 12mp camera is not improving anything. It's making it worse. I don't need larger, crappy photos. Larger sensor, better optics are needed, not higher MP and another LED added to the flash.
Rating: 24 Votes
13 months ago
I'd rather have a 5 megapixel f/1.8 than 12 megapixels.
Rating: 23 Votes

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