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Google's New Nexus 7 Fails to Attract iPad Owners

According to electronics buyback site Gazelle.com, while Google's newly introduced Nexus 7 has proven to be a popular upgrade choice for users who already own the current version of the tablet, it isn't attracting iPad owners.

The site told TechCrunch that after the new Nexus 7 was unveiled, there was a 333 percent increase in the number of Nexus 7 trade-ins compared to the same day last week, marking Gazelle's biggest Nexus 7 trade-in day to date. In the days ahead of Google's announcement, the site saw a 442 percent increase in the number of trade-ins.

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The Nexus 7 trade-in activity spiked so high that it made up nearly a quarter of all trade-ins for non-iPad tablets since the site began accepting them earlier this year.

Wednesday, the day Google made its announcement, was also the biggest Nexus 7 trade-in day at Gazelle to date, beating the next biggest day by 380 percent. That previous record was set when the new Nexus 7 leaked on July 17, which clearly prompted early adopters to take advantage of a small head start ahead of the big reveal.
In comparison, Gazelle did not see any notable increase in iPad trade-ins during the Nexus 7 launch day, suggesting that the newly introduced tablet isn't as appealing to iPad owners. This is somewhat unsurprising given the "lock-in" that Apple's iOS ecosystem exhibits. During Tuesday's third quarter earnings call, Tim Cook spoke about Apple's efforts to get buyers into the iOS ecosystem, saying "the stickiness of the platform is huge and it's great for customers."

The updated Nexus 7 offers a number of impressive components that give it a leg up over Apple's own 7.9-inch iPad mini, including a 1.5GHz quad-core processor, 2GB of RAM, a nine hour battery life, and a $230 price tag.

Top Rated Comments

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Posted: 13 months ago
Specs mean absolutely nothing if your software sucks.

And why the hell is the bezel 2x3 feet?
Rating: 31 Votes
Posted: 13 months ago
Would you like a bit of screen with that bezel?
Rating: 19 Votes
Posted: 13 months ago
Are we really all that surprised by this?
Rating: 16 Votes
Posted: 13 months ago

How is iOS's "stickyness" great for customers?


The more people that are in an ecosystem, the better the ecosystem is. Just ask Windows Phone users.
Rating: 16 Votes
Posted: 13 months ago
in reality, it's sad that the ipad has no actual competition
Rating: 14 Votes
Posted: 13 months ago
If you are old nexus 7 owners you had to trade to new nexud 7 coz the old one is so ****ing laaaggggsss... after 6 months its a terrible tablet had to get new one.
Rating: 13 Votes
Posted: 13 months ago

Would you like a bit of screen with that bezel?


No joke, that bezel is ridiculous.
Rating: 13 Votes
Posted: 13 months ago

Would you like a bit of screen with that bezel?


Yah that is ridiculous. Meanwhile Apple is going completely opposite with even less bezel coming up.

Shows you the direction of the designers huh?
Rating: 8 Votes
Posted: 13 months ago

in reality, it's sad that the ipad has no actual competition


The iPhone doesn't have any actual competition either, but the media & Samsung would like you to believe otherwise.

Specs don't matter when it comes to user experience and these other companies have always based their success on touting specs and nothing more.

The company that blended design/tech has the upper hand and will have it for a long time...that company being Apple.
Rating: 7 Votes
Posted: 13 months ago

Its all very 'my dad's bigger than yours' . The new nexus 7 looks good and provided its not laggy like the last one I will happily give it a go. I'm ios but android is looking attractive these days.


Take another look at the sparse landscape of Android apps out there that are optimized for tablets, it's hardly looking attractive at all. That's why Android doesn't have much of a foothold in the tablet market, they simply don't have the tablet apps to compete (not to even mention the lag & issues with build quality of the first gen Nexus 7).
Rating: 6 Votes

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