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Apple Kicks Off New Printer Promotion with Instant Discounts on HP Printers
But as noted by 9to5Mac, Apple is once again promoting printers with new in-store displays and an instant discount program offering up to $50 on HP printers. While the in-store promotion is apparently set to roll out tomorrow, the company has already quietly begun offering the printer discounts, with models such as the Photosmart 7520 ($149.95) already having been reduced by $50 and the Photosmart 6520 ($119.95) having been reduced by $30.
Some printers appear to have been reduced even more, with the Officejet Pro 8600 Plus ($229.95) dropping by $70.
Even some Epson models have seen small price drops, with the Expression Premium XP-600 ($129.95) seeing a $20 discount and the WorkForce WF-2540 ($119.95) seeing a $10 discount.
According to promotional materials, the special discounts on the HP printers are valid through September 6, with the program coinciding with Apple's Back to School promotion in a number of countries. That program offers education customers iTunes Store/App Store gift cards worth $100 with the purchase of a new Mac or $50 with the purchase of a new iPhone or iPad.