YouTube's Mobile Ad Sales Triple Soon After Debuting Ad-Enabled iOS App

youtubeBloomberg is reporting that YouTube has seen its mobile ad sales triple in the past six months, which is partly due to increased usage of its ad-enabled YouTube apps on both iOS and Android.

The company has seen a 42 percent increase in app usage from a year ago, with 70 million smartphone owners using the app in March the United States.
The recent growth in usage follows Apple Inc.'s decision last year to drop YouTube as a core application in the iOS software for iPhones and iPads, said Phil Farhi, director of product management at YouTube
Six months ago Google launched a native YouTube app months after we reported that Apple was set to remove the stock YouTube app with iOS 6. The stock app that had been included with iOS since 2007 did not include ads, but YouTube's new iOS app frequently features ads before videos are played.

Top Rated Comments

(View all)

Posted: 17 months ago

I ususally look away when the ads pop up on my iPhone anyways. ;)


Don't say that! Next thing you know they'll be adding facial recognition that makes sure you watch them.
Rating: 7 Votes
Posted: 17 months ago
Just when will these advertisers realize that they are not going to gain any revenue by advertising with Google annoying the hell out of everyone?
I can't even watch a single video clip without getting an annoying ad that just blocks the subtitle.
Rating: 7 Votes
Posted: 17 months ago
I ususally look away when the ads pop up on my iPhone anyways. ;)
Rating: 4 Votes
Posted: 17 months ago
Use Jasmine instead. No ads and i can watch HQ videos on mobile data instead of stupid auto throttling.

If you're gonna feed me ads at least let me decided what quality to watch it at. Idiots.
Rating: 3 Votes
Posted: 17 months ago
Jailbreak & block them
Rating: 3 Votes
Posted: 17 months ago

Just when will these advertisers realize that they are not going to gain any revenue by advertising with Google annoying the hell out of everyone?
I can't even watch a single video clip without getting an annoying ad that just blocks the subtitle.


Well, this is very wrong.
Rating: 2 Votes
Posted: 17 months ago
That's why I keep my 4th gen iPod touch on iOS 4.3.5. :p On my iPhone 5, I use Jasmine since the official YouTube app doesn't do a good job.
Rating: 2 Votes
Posted: 17 months ago

I wish they did that here; there's a guideline of some sort but not all of the channels abide by it.


The guidelines are quite strict in the UK, with an average of 7 minutes per hour allowed.

On the commercial channels, the amount of airtime allowed by the UK broadcasting regulator Ofcom for advertising is an overall average of 7 minutes per hour, with limits of 12 minutes for any particular clock hour (8 minutes per hour between 6pm and 11pm).


Still too much for me though. I rarely watch commercial TV live and just skip the adverts on my TiVo. The only time I watch it live is when the football is on and I go and make myself a drink when the adverts are on at half time. :)
Rating: 2 Votes
Posted: 17 months ago

A bunch of complainers in here. Sheesh!

Most shows on TV have ads, so maybe they should get rid of that too :rolleyes:


TV doesn't count. It's an outdated, archaic media model. Built on ads originally to keep it up and running. However paying for cable well, a conversation for later.

As for YouTube - the data plan I PAY for on my mobile phone is mine. I should not have to PAY to watch ****** ads on a mobile device. I don't support ad supported apps at all. I'm not a walking billboard. Either give me an option to pay NOT to see it or don't waste my data.

Same with Hulu+. $8 dollars a month and still sit through ads. How the hell does that work? I am better off torrenting what I want to watch WITHOUT ADS and other BS. Free. Again, using my data that I pay for to show your ads that again, I pay for.

It's a ****** dynamic.
Rating: 2 Votes
Posted: 17 months ago

At least it's not as bad as Hulu. An ad to start, then the opening credits, then 3-4 more ads... Bafflingly, they also put an ad block ...


The baffling thing about Hulu is people actually pay to watch ad infested programs. Why????? There are other ways to get the same content without the annoyance factor.
Rating: 1 Votes

[ Read All Comments ]