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Amid Apple Campus 2 Cost Concerns, Foster + Partners Reportedly Taking on Apple Retail Store Projects

Less than a week after a report from Bloomberg Businessweek outlined how Steve Jobs' strict requirements for "fit and finish" at the company's upcoming Norman Foster-designed Apple Campus 2 in Cupertino have seen the cost of the massive project balloon to $5 billion, Marketing reports [via Pocket-lint] that Foster's firm has been tapped to work on retail store projects for Apple.
Sources close to the project said Foster + Partners, which has designed buildings including the McLaren Technology Centre and Hearst Tower in New York, is helping Apple on the retail store design brief. [...]

A Foster + Partners spokeswoman said: "Any project for Apple is confidential and therefore we are unable to comment."
apple_campus_2_rendering
Apple has long worked with design firm 8 Inc on its retail stores, dating back to store-within-a-store concepts that preceded Apple's own retail locations. The retail partnership between 8 Inc and Apple built upon a previous arrangement that saw 8 Inc assisting with the design of Apple's displays at Macworld trade shows.

While 8 Inc has long served as Apple's design partner for the company's retail stores, architectural expertise for many of Apple's high-profile locations has been provided by Bohlin Cywinski Jackson.

It currently remains unclear how extensive the relationship between Apple and Foster + Partners will be for retail stores, including whether 8 Inc and/or Bohlin Cywinski Jackson are being entirely replaced.

Top Rated Comments

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19 months ago
Don't people realize that space ships cost a lot of money?
Rating: 15 Votes
19 months ago

This building design is so inefficient it's RIDICULOUS (i.e. loads of extra walking due solely to the shape of the building).


How so?

A circle DECREASES walking time vs. a rectangular building.

In a rectangular building, you have to walk the entire distance of the building to go from the left to the right. In a circular building, you would walk out to the courtyard in the center and go to the side of the building you desired - 'short cutting' the walk around the circle.

Think about this - what is closer - 10 houses all along one side of a street, or 10 houses circling around a cul-de-sac?
Rating: 8 Votes
19 months ago

again before all these people who chime in about costs - if you don't understand the construction industry you will look foolish.


Do tell oh wise one.
Rating: 6 Votes
19 months ago
Concern trolls. You know the story about the wood floors on the floor of the Apple Stores? The fancy glass staircases? The Italian marble? This was Steve's love. If you want to put up a Walmart, it's very cheap. Not even worth being called architecture. It's a bunch of drawings with measurements on it. If the "overruns" really concern people, they can bite me. Steve's vision of this building should be executed. The people behind this are the kinds of idiots who want more dividends, which is the real path to becoming another Microsoft.
Rating: 6 Votes
19 months ago
again before all these people who chime in about costs - if you don't understand the construction industry you will look foolish.
Rating: 5 Votes
19 months ago
This building design is so inefficient it's RIDICULOUS (i.e. loads of extra walking due solely to the shape of the building). Throw in the cost of the building and it shows exactly how far off the map Steve Jobs could be at times and how even further off the map Tim Cook must be to even CONSIDER actually making this building in this shape. It would be a total waste of Apple's resources.
Rating: 5 Votes
19 months ago
I guess my schooling was a waste if I can just sign onto a computer forum and be told what is a good design or a bad design.

Foster + Partners have created a one of a kind building for a company that prides itself in design, and yet the consensus on here is that a cubic volume with the highest ratio of work/circulation space is the best option. Guys really? Shouldn't the iPhones be made with plastic then?

... and about those cost overages. Without knowing for what exactly, how does this get tagged onto the architecture firm? There are many factors in place here, and normally cost overages are associated with the contractors, materials, delays, and primarily CLIENT changes.

But, what would I know. It is not like I'm an architect ;)
Rating: 4 Votes
19 months ago

I guess its a matter of cost versus benefit. I personally don't think its worth the cost. And if the cost keeps adding up, and they go through with it, investors won't think its worth it either.


Benefit for the workers is HUGE. Would you rather work in an office with bland concrete walls or an office with huge windows and a great view? The latter makes coming to work everyday much better.

I have left a job where I had to work in a basement with no windows. I had a gloomy dismal feeling without getting any sunlight. The job was ok, but I couldn't get motivated there - the environment sucked. I took another job in a building with lots of windows, and I felt much better, and a lot more motivated and productive.
Rating: 3 Votes
19 months ago

Wow talk about MR have no news or rumors to report. How in the heck does this warrant a front page story?


Why is there one of you in nearly every thread these days?

If you don't like a thread then move on ffs.
Rating: 3 Votes
19 months ago
Even if it costs $5 billion, they can more than afford it and should build it.
It would be incredible, and there would be nothing like it in the world.
Rating: 3 Votes

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