Apple retailers frequently discount iPhones, Macs and iPads for Black Friday.
Apple Continues to Gain Smartphone Market Share in U.S.
Samsung was the hardware manufacturer with the second largest share of the market at 21.3%, up from 20.3%. HTC, Motorola, and LG all experienced slight drops in market share.
Google's Android is still ranked as the top smartphone platform with 51.7% of smartphone platform share, though it experienced a significant drop from 53.7% in November, which was absorbed by Apple.
Apple's share increased 3.9 points to 38.9%, while Blackberry came in at 5.4% (down from 7.3%) and Microsoft experienced a slight jump from 3% in November to 3.2% in February. Collectively, Apple and Google control over 90 percent of the smartphone market, up from 87% last month.
comScore's data tracks installed user base rather than new handset sales, which means it is more reflective of real-world usage but slower to respond to shifting market trends than some other studies.