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Apple to Triple Reseller Network in India to 200 Stores by 2015

The Economic Times reports (via iPhone Hacks) that Apple is tripling the size of its reseller network in India by 2015, growing to 200 stores.
These franchisees, who did not wish to be named, told ET that they have been asked to scale up operations in the country as the Cupertino-based company plans to grow aggressively in the country. In addition to increasing the number of Apple exclusive stores, called Apple Premium Resellers, that are owned and managed by 17 franchisees, the company also plans to expand its presence in multi-brand stores, they said.

Some of these plans are said to have been discussed during last month's Mumbai visit of Hugeues Asseman, Apple's vicepresident (sales) for Europe, Middle-East, India, and Africa. Asseman met key trade partners and franchisee owners to take stock of the company's India business and to outline the company's expansion plans.
We first noticed Apple's expansion plans almost exactly one year ago after the company posted a job listing seeking a new national manager for the Apple Premium Reseller (APR) program in India, with the listing describing a "significant growth plan for the future".

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Today's report also indicates that Apple has still been unable to find a way to open its own retail stores in India, given regulations requiring such single-brand stores to source 30% of their products from within the country.
Currently, the US company does not manufacture any of its products in India and the 30% sourcing clause could, therefore, deter it from opening self-owned stores. But it has asked its franchisees to upgrade Apple exclusive stores in India to global specifications, including designing, lay-outs, fit-outs, and is even sending its global suppliers to fit those stores. These outlets will have a lot of glass decor, which Apple uses at its company-owned stores in the US. The cost of refitting and redesigning each store is expected to be more than Rs 1 crore, which the company will reimburse the franchisee owners over a year, an Apple Premium Reseller franchisee said.
Late last year, Apple brought on two new distribution companies to assist with the company's iPhone business in India, an effort that resulted in a tripling of sales.

Apple has also been working to expand its content ecosystem in India, launching music and movies in the iTunes Store back in December and complementing that move with a February debut for the Apple TV.

Top Rated Comments

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18 months ago
I wonder how the poor guy pronounces his name "Hugeues Asseman." Imagine introducing yourself...

"Hi, I'm Hugeues Asseman."
"You're a huge ass-man?"
"Hugeues Asseman."
"I always figured you were a boob-man."
"No, I'm definitely an Asseman."
Rating: 5 Votes
18 months ago

The photo of the store looks very lack luster compared to stores in the US.


What did you expect, a retail store in the Taj Mahal?
Rating: 4 Votes
18 months ago
Good luck with that. 200 stores by 2015 seems a bit over zealous.
Rating: 2 Votes
18 months ago

Good luck with that. 200 stores by 2015 seems a bit over zealous.


It's not opening it's own, it's seeking reseller expansion (i.e. Target in the USA).

India is pretty big so this goal is aggressive but feasible.
Rating: 2 Votes
18 months ago

Franchising surprises me. Yet I am very surprised Apple didn't enter the Indian market earlier.


India has a lot of red tape - foreign companies get buried in it.
Rating: 2 Votes
18 months ago

Do APRs not qualify as "Single Brand Stores" and so not need to source 30% of their products in India? It seems to me their single brand is Apple and so they'd be subjected to the exact same rules?

I don't consider Walmart to be an APR...

Also, this sourcing rule seems really silly. I don't understand why you would want manufacturing jobs. Those are lousy jobs that you should try to keep out of your country and with whatever countries are most desperate for jobs.


Wow, that's slightly elitist. Manufacturing job lousy? What's wrong with an honest days work for an honest days pay? Tons of people have worked in manufacturing and provided a good living for their families. Not to go all "bring our jobs back" but we could use some of those lousy jobs right here in the good ole US of A.
Rating: 2 Votes
18 months ago



And while these stores are busy, they are nowhere as packed as Apple stores elsewhere. Apple's products are simply too far out of reach for most people. E.g. my driver in Mumbai (speaking perfect English and a qualified tourist guide) would have to spend the entire salary for 7 months to buy the cheapest iPhone 5, my doctor still an entire monthly salary. The standard Lenovo laptop the company I worked for there handed out to managers (not regular staff) was $450 (including Windows 7 Pro, a bag and 3 years on the spot support).


I ve been born and bred in India. From what i read , it hurts me to know that your car's overqualified driver (not "your" driver) earns so little :a meagre Rs 6000-6500(cheapest iphone 5 45500. 7 mnonths salary . rs 6500).He will do better if he gets into government's NREGA scheme (i ve heard they earn on an average >7k /month but then you will lose "your" driver).Also I am a med student (at AIIMS ,delhi). The starting salary of a guy fresh into medicine in a govt hospital is 55k a month (I own an iphone on credit card emu).The salary of practising doctors on an average is over 100000 rupees per month these days esp in Delhi , Mumbai

Anyhow , Apple will never succeed like Samsung in India because there are no contracts or subsidies by Indian careers and Samsung targets all price ranges. Apple, in a poor country like mine , will always be the brand of elite at least till the near future .
Rating: 1 Votes
18 months ago

I ve been born and bred in India. From what i read , it hurts me to know that your car's overqualified driver (not "your" driver) earns so little :a meagre Rs 6000-6500(cheapest iphone 5 45500. 7 mnonths salary . rs 6500).He will do better if he gets into government's NREGA scheme (i ve heard they earn on an average >7k /month but then you will lose "your" driver).Also I am a med student (at AIIMS ,delhi). The starting salary of a guy fresh into medicine in a govt hospital is 55k a month (I own an iphone on credit card emu).The salary of practising doctors on an average is over 100000 rupees per month these days esp in Delhi , Mumbai

Anyhow , Apple will never succeed like Samsung in India because there are no contracts or subsidies by Indian careers and Samsung targets all price ranges. Apple, in a poor country like mine , will always be the brand of elite at least till the near future .

India is rather a hard place for apple to make money. Steve jobs always want apple products to be 'mercedes'. For majority of the masses in india just want to use their 'mobile' to call their own folks in the rural areas from urban areas, simple hand phone will do. And some even get the used one from street stalls and there are cheap professional phone 'repair' on the streets in case of defects. It does not take a rocket scientist to say apple is not going anywhere with high price product. I have seen miracles the roadside 'fixers' have done to fix my electronic products, somehow they know what they are doing.
Closed to what Jesus turn water into wine. That is what I missed about India.
Rating: 1 Votes
18 months ago
[/COLOR]

India is rather a hard place for apple to make money. Steve jobs always want apple products to be 'mercedes'. For majority of the masses in india just want to use their 'mobile' to call their own folks in the rural areas from urban areas, simple hand phone will do. And some even get the used one from street stalls and there are cheap professional phone 'repair' on the streets in case of defects. It does not take a rocket scientist to say apple is not going anywhere with high price product. I have seen miracles the roadside 'fixers' have done to fix my electronic products, somehow they know what they are doing.
Closed to what Jesus turn water into wine. That is what I missed about India.

If you ever visit New Delhi, do visit a mosyt surreal place for any geek: Nehru Place
Its the electronic hub of Delhi and in short, is India at its digital wackiest . THe first sight that greets you is hundereds of street boys screaming "SOFTWARE SOFTWARE" and hawking pirated windows ,adobe CS suits . THousands of hovel-like shops sell all kinds of pc s , macs , cameras etc at ridiculous bargains . Every time i go there , i get the same thrill that i get on standing in the glossy Times Square .Dont know why !!
Rating: 1 Votes
18 months ago

"my anteroom's secretary"


:)

Something Piscine Molitor Patel would say ...
Rating: 1 Votes

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