Apple is working on an activity tracker that doesn't have a screen, reports Bloomberg. The screen-free health and fitness device is said to be similar to Whoop's line of bands. Whoop makes wrist-worn trackers with 24/7 monitoring, but without a display.
Apple has apparently been "exploring" the category for months and has developed prototypes, but hasn't decided whether the project will move forward. Apple chair Tim Cook and services chief Eddy Cue are interested in the product, notable because Cue now leads Apple's health teams. Cue is said to be pushing for wearables with simpler interfaces, like the screen-free Whoop and Oura Ring.
Prototypes have a fabric band attached to a computing module that rests on the wrist. Sensors track heart rate and other metrics, similar to the Apple Watch.
The latest Apple Watch models adopt features similar to those offered by Whoop and Oura products, including an overall readiness score and an estimate of biological age. A new version of the Health app is being tested in iOS 27.2, and it has a more user-friendly interface with clearer guidance than before.
If Apple moves forward with the screen-free tracker, it likely would not launch until at least 2028. Apple is expected to debut wearable AI smart glasses and AirPods with cameras before then.
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