Two-Thirds of Smartphone Video Viewing Still Taking Place on iPhone

Tuesday March 12, 2013 7:24 AM PDT by Ben Lovejoy
Web video company Ooyala has published a new report (via AllThingsD) revealing that two-thirds of smartphone video viewing is being done on iPhones, despite Apple having only a 19% share of the smartphone market.

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While the stats sample only Ooyala's service, the base for the stats is a substantial one with the company having 200 million viewers worldwide and 25% of all Americans watching at least one Ooyala video per month. It follows figures recently released by GoGo showing that 84% of in-flight Wi-Fi access is on iOS devices.

The figures also show the increasing importance of mobile video viewing as a whole.
There are more videos being watched on more tablets and smart phones than ever before. The share of tablet video viewing increased 110% in 2012, while the share of mobile online video viewing grew by 87% last year.

Measured together, the share of all hours spent watching online video on tablets and mobile phones grew 100% in 2012. Tablet and mobile video share grew from 4% in January to 8% in December.

As more tablets and smart phones enter the market, expect tablet and mobile video consumption to continue to grow rapidly. New Cisco data reveals that video will make up 66% of the world’s mobile data traffic in four years.


Related roundup: iPhone 6

Top Rated Comments

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Posted: 21 months ago
But who would watch video on a screen that isn't 1080p and 5 inches wide?
Rating: 2 Votes
Posted: 21 months ago
Didn't all the forum experts explain years ago that the iPhone will fail without support of flash and that flash is needed by most video playback sites? Also according to the experts, the screen size of the iPhone is unusable for video playback.

Guess the iPhone users are watching over and over the one or two none flash videos out there ....
Rating: 1 Votes
Posted: 21 months ago
Wait, I thought iPhone's display is not big enough to watch videos. At least according to Android fanboys...

And apparently they are the only ones who say so. :apple:
Rating: 1 Votes
Posted: 21 months ago

Actually, that second chart is mobile market share, with android having 68% of the market and iPhone 19%


Well ****. I even referenced the wrong color. :o
Rating: 1 Votes

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