Apple Extends New TV Ad Campaign to iPhone With 'Brilliant' and 'Discover' Spots - MacRumors
Skip to Content

Apple Extends New TV Ad Campaign to iPhone With 'Brilliant' and 'Discover' Spots

by

Apple tonight posted two new television spots for the iPhone on its YouTube page. The ads, entitled 'Brilliant' and 'Discover', highlight some of the more than 700,000 apps available on the App Store, using a variety of words to describe them.

Previous ads in the series include 'Alive', 'Together', and 'Hollywood', all for the iPad.



Apps shown in the ads include Gojee, Cards, Mike V: Skateboard Party, Starbucks, iBooks, MyScript Calculator, Philips Hue, GarageBand, Houzz, The Elements for iPhone 4, Apple Maps, Infinity Blade 2, Cleartune, Solar Walk, iPhoto, Yelp, and Shazam.

Popular Stories

iphone 17 pro dark blue 1

Apple Preparing 'Most Significant Overhaul in the iPhone's History'

Sunday March 29, 2026 8:18 am PDT by
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone. In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history." "iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said. Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
Read Full Article • 119 comments
Apple Event Logo

Apple to Launch These 15+ New Products Later This Year

Friday March 27, 2026 2:03 pm PDT by
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it. Nevertheless, there is still a lot more to come this year. Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
Read Full Article • 63 comments
Apple Apps Grid

Apple Releasing Two New iPhone Apps This Year

Saturday March 28, 2026 8:00 am PDT by
Apple is expected to release two new iPhone apps this year, including an Apple Business app and a Siri app with chatbot-like functionality. With the Apple Business app, employees at businesses using the new Apple Business platform will be able to install apps for work, view contact information for colleagues, and request support. Apple Business is launching on April 14, and it replaces Apple ...
Read Full Article • 10 comments

Top Rated Comments

I
irDigital0l
170 months ago
Better than the previous ones (the app demos) but overall theme is still obnoxious.
Score: 32 Votes (Like | Disagree)
U
uncleho
170 months ago
I liked them!

Better than the previous ones (the app demos) but overall theme is still obnoxious.

How are they obnoxious? They show the greatest apps available to a neat beat. They're great!
Score: 18 Votes (Like | Disagree)
thadoggfather Avatar
thadoggfather
170 months ago
Every shout makes me cringe.
Score: 16 Votes (Like | Disagree)
ConCat Avatar
ConCat
170 months ago
Great apps, terrible ad. >.>
Score: 16 Votes (Like | Disagree)
slffl Avatar
slffl
170 months ago
Great apps, terrible ad. >.>

"Nothing is ever good enough" - Bill Maher
Score: 14 Votes (Like | Disagree)
jake1776 Avatar
jake1776
170 months ago
WORST Commercials Ever

This ad campaign is the major driver that makes me think some people are right when they say Apple has lost its luster. I have been ardently defending Apple since the 90s. I buy just about all of their products and I just got myself the new 27" imac. However, everyone knows that part of the magic that is Apple was in the way the package was delivered. I'm talking about Steve Jobs being excited about a new product. I'm talking about the way that Apple painted its competition as old and boring (IBM, Microsoft, etc). This commercial campaign is AWFUL.

I recently attended campaign management school in Washington D.C. A presenter who has designed some of the most famous political ads in the last 25 years had only TWO ads to show us to make his point about really GREAT political advertising. To my surprise, they weren't political ads at all. They were the "think different" and "mac v. pc" ads. He said they were among the greatest ads of all time. Specifically, "mac v. pc" slammed the competition, but did it (he said) in a fun way that everyone had to admit was true.

Advertising at apple has shifted away from edgy and fun ... and morphed into boring, dull, and forgettable. This makes me think that the things people are saying on here about Apple "losing its touch" might just be true. If I was to write an ad for apple ... it would be the easiest thing in the world. Something funny... and yet true. "Hello, I'm an iPhone ... And I'm an Android." Then one of them falls on the ground and says, I just cracked myself because I'm made of cheap plastic.
Score: 13 Votes (Like | Disagree)
Read All Comments