iOS Dominates Enterprise Mobility Market With 77% of Device Activations

Tuesday February 26, 2013 8:37 AM PST by Ben Lovejoy
iOS devices represented 77% of all mobile device activations in the enterprise market in the final quarter of 2012, with the top five slots all occupied by Apple devices, reports Good Technology's Device Activation Report.

enterprise1The company monitors smartphone and tablet devices activated among its enterprise clients, which include half of the Fortune 100. Apple devices occupied eight of the top ten slots, including all of the top five. iOS activations grew 8.5% year-on-year.
This quarter’s report showed a clear preference for iOS devices, which accounted for 77 percent of all activations and captured eight of the top ten spots on the most popular device list this quarter. While Android activations dropped 6.3 percent as compared to Q4 2011, they still accounted for 22.7 percent of all activations for the quarter, which were primarily driven by Android tablets. Windows Phone devices came in a distant third for the quarter, capturing just 0.5 percent of overall activations.
Apple completely dominated the tablet market with 93.2% of activations, with the Samsung Galaxy Tab taking a distant second place.

enterprise2
The financial services industry led enterprise device activations during the quarter, followed by business and professional services. Together, these two industries made up more than half of the activations reported in Q4.

Apple regularly emphasizes enterprise adoption of iOS in its earnings conference calls, repeatedly noting that nearly all of the Fortune 500 companies are piloting or deploying the iPhone and iPad for their users. Apple also maintains dedicated sections of its website promoting the iPhone and iPad for use in business.

Related roundups: iPhone 6, iPad Air 2

Top Rated Comments

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Posted: 23 months ago
This is because companies need solid, secure and reliable products. Samsung thrives on cheap marketing to teens and to those that believe that widgets make the experience revolutionary. Procurement departments are smarter than that.
Rating: 8 Votes
Posted: 23 months ago
Whoa. Apple is doomed.
Rating: 7 Votes
Posted: 23 months ago
more good news, time to dump the stock!
Rating: 5 Votes
Posted: 23 months ago
selling my AAPL stock now, before it drops under $500 ..... I am sure some analyst was expecting higher numbers and this will cause the market now to crash.
Rating: 5 Votes
Posted: 23 months ago
DOOMED I say DOOMED!!!
Rating: 2 Votes
Posted: 23 months ago

selling my AAPL stock now, before it drops under $500 ..... I am sure some analyst was expecting higher numbers and this will cause the market now to crash.


I think you're a bit late for that ... stock fell well below $500 in January. Good news is bad for Apple, while bad news is good for Amazon. The market doesn't make any sense at all to me.
Rating: 2 Votes
Posted: 23 months ago
Disturbance in the force.
Rating: 1 Votes
Posted: 23 months ago
Hmm - this is a feel good news for an apple fan

Tomorrow's headline "android dominating world!"
Rating: 1 Votes
Posted: 23 months ago

Whoa. Apple is doomed.


Apparently so. Also funny to hear that Galaxy S3 is eating into iPhone sales on Market Watch video on WSJ Live yesterday when iPhone is still blowing it out of the water and increasing year over year.

more good news, time to dump the stock!


No kidding. The market only rewards Apple for creating something new -- not for executing on something great they have already created and raking in money. What is the point of an innovation if you don't make money on it. Businesses are suppose to make money -- that is what Apple is doing.

selling my AAPL stock now, before it drops under $500 ..... I am sure some analyst was expecting higher numbers and this will cause the market now to crash.


You're too late for $500. The media/analyst agenda has already driven it below that point. Apple is poised to buy back the company right now in eight years or less at their current profit rate.

Here's a different spin on the same report from WSJ.

Report: Android Tablets Gain on iPads in Business Market ('http://blogs.wsj.com/digits/2013/02/26/report-android-tablets-gain-on-ipads-in-business-market/?mod=WSJBlog')

While technically true, this headline fails to paint an accurate picture of the data within the report.


That article is evidence of the media/analyst agenda here. How somebody could spin that report into something negative for Apple is beyond me, but it obviously took a whole lot of effort to come up with that headline. The headline should have been "Android still sucks in enterprise, but not as bad as before".
Rating: 1 Votes
Posted: 23 months ago



Here's a different spin on the same report from WSJ.

Report: Android Tablets Gain on iPads in Business Market ('http://blogs.wsj.com/digits/2013/02/26/report-android-tablets-gain-on-ipads-in-business-market/?mod=WSJBlog')

While technically true, this headline fails to paint an accurate picture of the data within the report.


What is an accurate picture of the data?

I read that article... and it said Android tablets rose in the enterprise from 2.7% in the first quarter to 6.8% by the fourth quarter 2012.

And some of the tablets on their list are the Motorola Xoom, Xyboard and the Kindle Fire. Some winners there, huh.

Both headlines are true:

Wall Street Journal says "Android Tablets Gain on iPads in Business Market" (to 6.8% of tablets)

And MacRumors says "iOS Dominates Enterprise Mobility Market With 77% of Device Activations" (with 93.2% of tablets)

I'm not sure why you're splitting hairs... the iPad news is more exciting than the Android tablet news :)
Rating: 1 Votes

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