Got a tip for us? Share it...

New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Shares of Television Set Maker Loewe Jump as Apple Acquisition Rumors Resurface

Reuters reports that shares of German television set maker Loewe jumped 43% today as rumors of a possible acquisition by Apple resurfaced. A trader was quoted as saying that Apple is looking to bid 4 euros per share for Loewe, but a company spokesman claimed that Loewe was not aware of any such offer.

Rumors of an Apple acquisition of Loewe first emerged in May of last year, dying when Loewe said there was "absolutely nothing to it". It is not known what has led to the renewed speculation today.

loewereference52-6l
While Loewe's luxury TV designs are very much in line with what might be expected from the long-anticipated Apple television set, given that design is one of Apple's core strengths it is not immediately clear what unique contributions Loewe might bring to the table. The German manufacturer is 28% owned by Sharp, 13% by the company's management, 11% by storage company Lacie, and the rest freely traded.

As of the time of writing, Loewe shares were up 33% to 3.63 euros ($4.89), valuing the company at 53 million euros.

Top Rated Comments

(View all)

16 months ago
They should buy Home Depot instead.
Rating: 6 Positives
16 months ago

Now that'll look great in my family room. Apple or not.


I like the rest of the setup, but... that double chin on the TV....
Rating: 5 Positives
16 months ago

Help me understand.. Why would they buy this company? if:

1) Apple has (arguably) the world's best technology design team in house

2) All the technological expertise and R&D to create the appropriate display to fit their product needs (does Loewe have some sort of coveted patent that they want?)

3) They will probably manufacture their TV set in China, taking full advantage of their incredibly efficient supply chain, and wouldn't necessarily need Loewes for that.

Why do they need this company?


Patents, maybe?
Rating: 4 Positives
16 months ago
Isn't Loewe very high end?
Rating: 3 Positives
16 months ago
Help me understand.. Why would they buy this company? if:

1) Apple has (arguably) the world's best technology design team in house

2) All the technological expertise and R&D to create the appropriate display to fit their product needs (does Loewe have some sort of coveted patent that they want?)

3) They will probably manufacture their TV set in China, taking full advantage of their incredibly efficient supply chain, and wouldn't necessarily need Loewes for that.

Why do they need this company?
Rating: 3 Positives
16 months ago

Isn't Loewe very high end?


yes and no. It has a modular design, so you can upgrade as new technologies become available. It also comes with a design that some people consider "high end". (I prefer the extremely zen-buddhistic Bravia design.) Apart from that, it can be seen as an overpriced Sharp TV.
Menu navigation is also nothing revolutionary and more or less the same pain as with most brands.
Rating: 3 Positives
16 months ago

Maybe they want the technology for the transparent TV

http://www.huffingtonpost.com/2012/05/16/transparent-hdtv-loewe-invisio-not-apple-itv_n_1521093.html#slide=982430

Transparent TV! Yeah!
Rating: 2 Positives
16 months ago
At the end of the day.. it's still just a TV folks.
Rating: 2 Positives
16 months ago
Maybe Apple is just buying Sharp's share to help them raise cash, and as a new owner collaborating with Loewe's design team and/or getting access to design concepts/patents.
Rating: 2 Positives
16 months ago
My first ever proper TV was a Loewe, it was a fantastic TV and lasted
20 years and then got damaged by a power surge due to lightning.
It was expensive at firs, but considering the lifespan it was actually really cheap in the end.
However their air play speaker does get some very mixed reviews, but so do some Apple products (like the dying Time Capsules).

----------

Form over function and performance. Like Bang and Olufsen and Bose.


So you owned one then, I suppose...
Rating: 1 Positives

[ Read All Comments ]