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Apple Plans First Berlin Store and Fourth San Francisco Store

Bloomberg reports that Apple is to open its first store in Berlin, in the upmarket shopping district of Ku'damm.

berlin
The store, for which Apple began hiring over a year ago, will be in a former movie theatre at Ku'damm 26, opposite the Hard Rock Cafe and close to the city's most famous department store, Kaufhaus des Westens. The area is home to Berlin's biggest concentration of luxury shops, including Hermes and Louis Vuitton.

San Francisco real-estate website Socketsite meanwhile reports that Apple is to open its fourth San Francisco, CA store at 400 Castro Street, a former Bank of America building recently vacated by Diesel after a reputed 50% hike in the rent. A separate area of the building has remained vacant for two years after a Sprint store closed, suggesting that Apple may plan to combine the two spaces.

400 Castro Street
The building featured in the 2008 movie Milk, starring Sean Penn as the gay rights activist Harvey Milk, the city's first openly gay supervisor who was assassinated in 1978. A memorial to Milk serves as the entrance to the subway station.

Update: Castro Biscuit reports that Apple is in fact not interested in the 400 Castro location, as it is too small for the company's needs.

Top Rated Comments

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16 months ago
That building in SF is right across from the Castro Theater, right in the middle of the Castro District at the intersection of Market and Castro. Great location for a store. I hope they're bringing back the rainbow logo for this one!
Rating: 6 Positives
16 months ago
My first thought was, "Apple doesn't already have a store in Berlin...?"
Rating: 6 Positives
16 months ago
Ku'damm is a lame location for an Apple store, it is a "has been" location. They should have found somewhere in Mitte.

And Gravis is going to be in serious trouble, they are going to have to diversify or something.
Rating: 3 Positives
16 months ago

how about a store in lansing michigan instead? we don't have any here...


Yeah, unfortunately we are in no man's land here. Can't get a Trader Joe's or Whole Foods either.
Rating: 2 Positives
16 months ago

My first thought was, "Apple doesn't already have a store in Berlin...?"


came here to post this same thing haha
Rating: 1 Positives
16 months ago

in the old days, we would sit at the bar at Hagenstr. 5 and teach the girls to sing.


I don't think you are giving us the whole story! ;)
Rating: 1 Positives
16 months ago
Typical timing - I currently work just round the corner from the Berlin location but am starting a new job in Mitte come March!

Hard to say what will become of Gravis. As a comparison, when the Glasgow Apple Store opened, the main local Apple reseller (Scotsys) collapsed rather quickly.

However, Berlin has around twice the population of Glasgow (and surrounds), so perhaps there is space in the pond for a few smaller fish.
Rating: 1 Positives
16 months ago

agree about the location. but regardless it'll make good business.

Gravis has known about this for quite some time... id like to see them at least try to carry on. They have been also selling amazon kindles and such.


When I saw them building at Ernst-Reuter-Platz I just assumed they must have had a deal with Apple. That Apple have chosen to place the store in the same vicinity as Gravis just seems cruel, especially given that it would have been better placed in Mitte.

In typical German retailing arrogance you still can not use credit cards in any of their stores, I remember finding that strange when I was first in Gravis in 2003. The costs of the Ernst-Reuter-Platz location can't come cheap, nor their two other new locations and I had a WTF reaction when I noticed the Schloßstraße one pop up.

Whenever I hear Gravis brought up in discussion there are two constant themes -overpriced accessories and the staff are fanboy wankers. All their efforts of the last years are going to go to waste. Apple will trump their retail experience, and all they will have left are the business and pro customers who don't care for their gimmicks.

Not going to end well.
Rating: 1 Positives
16 months ago

agree about the location. but regardless it'll make good business.

Gravis has known about this for quite some time... id like to see them at least try to carry on. They have been also selling amazon kindles and such.


I wonder, if Apple is aware of Gravis, well probably, but it will be interesting what percentage Apple will be able to cut from Gravis' customers. I can't really imagine, Apple snatching up all those loyal customers of Gravis. These guys have been in town for a looooong time.

As for the location, Ku'damm has always been somewhat upscale, but also really lame and off the map for people living in the eastern part of the city. Would I be willing to take an hour trip to the Apple store? Maybe. Apple definitely knows where the €€€ is at though.
Rating: 1 Positives
16 months ago
Well, not bothered about the location in Berlin as long as it actually opens, unlike their new airport...
Rating: 1 Positives

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