NewImageFormer Apple employee Don Melton has been sharing a unique look behind the scenes of the Safari development team. Melton was the team leader on both the Safari and WebKit products that are now used by millions of users on iOS, the Mac, and Windows.

Previously, Melton explained how the Safari name came about, and the tale of Safari's User Agent string and the strategies his team used to keep the project under wraps.

Today, he shared details of the launch of Safari some ten years ago at the Macworld Expo in 2003. One of the more revealing sections of the piece looks behind the scenes at Steve Jobs' rehearsals for his presentation and some of the things that could have gone wrong.

Of course, thanks to Jobs' impeccable preparation, the Safari presentation -- and everything else that was revealed that day -- went off without a hitch.

Until I watched that video I found and posted of the Macworld keynote, I had completely forgotten what else was announced that day. Which is pretty sad considering I saw Steve rehearse the whole thing at least four times.

But you have to realize I was totally focused on Safari. And Scott Forstall, my boss, wanted me at those rehearsals in case something went wrong with it.

There’s nothing that can fill your underwear faster than seeing your product fail during a Steve Jobs demo.

One of my concerns at the time was network reliability. So, I brought Ken Kocienda, the first Safari engineer, with me to troubleshoot since he wrote so much of our networking code. If necessary, Ken could also diagnose and duct tape any other part of Safari too. He coined one of our team aphorisms, “If it doesn’t fit, you’re not shoving hard enough.”

[…]

Most of the time during those rehearsals, Ken and I had nothing to do except sit in the then empty audience and watch The Master Presenter at work — crafting his keynote. What a privilege to be a spectator during that process. At Apple, we were actually all students, not just spectators. When I see other companies clumsily announce products these days, I realize again how much the rest of the world lost now that Steve is gone.

The full article is worth a read for anyone who wants a peek behind the Apple curtain.

Top Rated Comments

iRCL Avatar
147 months ago
I was excited about reading this article, until I realized it was another Don Melton story with zero content in it.

SUMMARY: I SAT IN AN EMPTY AUDITORIUM 4 TIMES WATCHING STEVE JOBS, WITHOUT ANY SPECIFIC COMMENT ON WHAT HAPPENED, AND I DON'T EVEN REMEMBER WHAT WENT ON OR WHAT OTHER PRODUCTS WERE THERE.

I'm not joking when I say -- are you even sure it's Don Melton making these comments, or are you being trolled? Literally anyone could have written these 3 stories, there are absolutely no details in any of them

I've read MacRumors for years now and these are probably the lamest stories I have ever seen run
Score: 12 Votes (Like | Disagree)
unobtainium Avatar
147 months ago
I was excited about reading this article, until I realized it was another Don Melton story with zero content in it.

SUMMARY: I SAT IN AN EMPTY AUDITORIUM 4 TIMES WATCHING STEVE JOBS, WITHOUT ANY SPECIFIC COMMENT ON WHAT HAPPENED, AND I DON'T EVEN REMEMBER WHAT WENT ON OR WHAT OTHER PRODUCTS WERE THERE.

I'm not joking when I say -- are you even sure it's Don Melton making these comments, or are you being trolled? Literally anyone could have written these 3 stories, there are absolutely no details in any of them

I've read MacRumors for years now and these are probably the lamest stories I have ever seen run

Cool story bro.
Score: 9 Votes (Like | Disagree)
thelink Avatar
147 months ago
Miss you Steve...... :apple:
Score: 9 Votes (Like | Disagree)
iRCL Avatar
147 months ago
Cool story bro.

Cool, I remember when people used to say that like 2 years ago
Score: 7 Votes (Like | Disagree)
mrxak Avatar
147 months ago
I was excited about reading this article, until I realized it was another Don Melton story with zero content in it.

SUMMARY: I SAT IN AN EMPTY AUDITORIUM 4 TIMES WATCHING STEVE JOBS, WITHOUT ANY SPECIFIC COMMENT ON WHAT HAPPENED, AND I DON'T EVEN REMEMBER WHAT WENT ON OR WHAT OTHER PRODUCTS WERE THERE.

I'm not joking when I say -- are you even sure it's Don Melton making these comments, or are you being trolled? Literally anyone could have written these 3 stories, there are absolutely no details in any of them

I've read MacRumors for years now and these are probably the lamest stories I have ever seen run

Yeah, I was actually hoping to get to read about those keynote rehearsals.
Score: 7 Votes (Like | Disagree)
MBHockey Avatar
147 months ago
MR -- why do you guys keep posting "stories" from this guy?

They are uninteresting, uninformative, and are constantly misrepresented by the story's title.
Score: 6 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
macbook pro purple february

Best Buy Introduces Record Low Prices on Apple's M3 MacBook Pro for Members

Thursday April 25, 2024 7:41 am PDT by
Best Buy is discounting a collection of M3 MacBook Pro computers today, this time focusing on the 14-inch version of the laptop. Every deal in this sale requires you to have a My Best Buy Plus or Total membership, although non-members can still get solid second-best prices on these MacBook Pro models. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a...
apple id account

Apple ID Accounts Logging Out Users and Requiring Password Reset

Saturday April 27, 2024 12:41 am PDT by
There are widespread reports of Apple users being locked out of their Apple ID overnight for no apparent reason, requiring a password reset before they can log in again. Users say the sudden inexplicable Apple ID sign-out is occurring across multiple devices. When they attempt to sign in again they are locked out of their account and asked to reset their password in order to regain access. ...
macos sonoma feature purple green

Apple's Regular Mac Base RAM Boosts Ended When Tim Cook Took Over

Friday April 26, 2024 6:34 am PDT by
Apple used to regularly increase the base memory of its Macs up until 2011, the same year Tim Cook was appointed CEO, charts posted on Mastodon by David Schaub show. Earlier this year, Schaub generated two charts: One showing the base memory capacities of Apple's all-in-one Macs from 1984 onwards, and a second depicting Apple's consumer laptop base RAM from 1999 onwards. Both charts were...