Media event set for September 9, launch likely ~10 days later.
Apple's Stock Price Breaks Through $700, Sets New All-Time Records for Price and Market Cap
The stock price has been on a tear -- albeit with a bit of a lull in the middle of the year -- since Apple reported blowout earnings for the first fiscal quarter of 2012, rising more than $270/share, or over 65%, in nine months.
At the end of February, Apple broke through the important psychological barrier of $500 billion in market capitalization, then through $600 billion in April. Apple is now worth more than $650 billion, which is $225 billion -- or approximately one Google -- more than second-place ExxonMobil.