Apple's annual developer conference in San Francisco.
Apple Announces Over Two Million iPhone 5 Pre-Orders in First Day of Sales
“iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 5 is the best iPhone yet, the most beautiful product we’ve ever made, and we hope customers love it as much as we do.”
The iPhone 5 will be available beginning this Friday, September 21. The first pre-orders have begun shipping from China, but delivery companies will be coordinating to hold the shipments until Friday. Customers who did not pre-order the device have also begun lining up at a few Apple retail stores ahead of Friday's launch, although most of those seen so far are lining up for promotional purposes.