Media event set for September 9, launch likely ~10 days later.
Production of 13-Inch Retina MacBook Pro and Updated iMacs Reportedly Ramping Up
Digitimes now reports that full production on the 13-inch Retina MacBook Pro is underway with shipments from Apple's supply chain beginning to ramp up ahead of a claimed September or October launch. The report also claims that production on updated iMac models is ramping up, although the company has been experiencing difficulties with its high-end models.
As for the iMac, Apple originally planned to release three new models with upgraded panels and CPUs, but due to poor yields of the panels, the mass production of the high-end model, has been postponed, without any launch schedule. The other two models – targeting the mid-range and entry-level segments – saw shipment volumes from the supply chain increase in September.Digitimes' track record has been unreliable, but it does sometimes offer correct information and considering its claims in the context of other reports can frequently offer guidance on the reliability of any specific rumor. Many of its new claims do line up with a previous report from KGI Securities analyst Ming-Chi Kuo pointing to mid-September readiness for updated 21.5-inch iMacs while updated 27-inch iMacs remain on hold until late October due to issues with display production.
If Apple is indeed experiencing difficulties with a new display assembly on the larger 27-inch iMac models, it is unclear how the company will handle a launch. It appears unlikely that Apple would debut updated versions of the 21.5-inch models without new 27-inch models also appearing, so it seems that Apple will announce both models at the same time. Given that assumption, Apple could either introduce the new models at an earlier timeframe with availability of the 27-inch models delayed somewhat, or simply hold the 21.5-inch models until the 27-inch models are ready and the company can announce immediate availability of an entirely-updated iMac lineup.