John Browett, Apple's New Head of Retail, Sends Introductory Email to Store Employees - MacRumors
Skip to Content

John Browett, Apple's New Head of Retail, Sends Introductory Email to Store Employees

john browett headshotApple's new senior vice president of Retail, John Browett, has introduced himself to Apple Retail employees in an email obtained by IFO Apple Store.

Team,

At last I've officially started at Apple, and it's great to be here. I've had the chance to meet many of you at stores in the U.S. and across Europe, and one of my top priorities for the coming months is to meet many more people on our team around the world.

It's incredibly impressive to be on the inside of Apple Retail. Many of my friends, relatives, and former colleagues have written to tell me how lucky I am to be working with such a great group of people, and I couldn't agree more. While our stores are fantastic and our products are amazing, it really is our people who make the difference in creating the best retail experience.

There will be much more to share in the weeks ahead, and I'm looking forward to meeting everyone over time.

I am thrilled to work with all of you as we build the future of Apple Retail together.

Browett, who joins Apple from British electronics retailer Dixons, started work at Apple on April 20, nearly six months after former retail head Ron Johnson left the company to head up JC Penney's turnaround efforts. Browett was awarded restricted stock units worth more than $60 million as an enticement to stay with the company for the next five years.

Popular Stories

macworld iphone 18 pro colors

iPhone 18 Pro's Four Rumored Colors Revealed, Including 'Dark Cherry'

Friday April 17, 2026 3:50 am PDT by
A source said to be familiar with Apple's supply chain today revealed the color options Apple is planning for the iPhone 18 Pro, iPhone 18 Pro Max, and the upcoming foldable iPhone. Image via Macworld. The information comes from Macworld, which says the signature new color for this year's Pro models will be Dark Cherry, a deep wine-like red. While other sources had previously reported on a...
ipad mini 7 feature red and blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Wednesday April 15, 2026 8:15 am PDT by
According to the latest rumors, Apple is close to launching its next-generation iPad mini. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to information found in code...
Apple Event Logo

Apple to Unveil All-New Product Category Later This Year

Thursday April 16, 2026 7:21 am PDT by
Apple is aiming to enter a new product category by unveiling its first pair of smart glasses in late 2026 or early 2027, according to Bloomberg's Mark Gurman. In any case, he expects the glasses to be released at some point next year. Like the Meta Ray-Bans, Gurman said Apple's glasses will have built-in cameras that let users capture photos and videos. He also expects the glasses to have...

Top Rated Comments

182 months ago
The Dixons influence, coming to an Apple Store near you!

Score: 13 Votes (Like | Disagree)
rdowns Avatar
182 months ago
John Browett was in charge of the #1 WORST RETAILER IN THE ENTIRE UK.

Dixons has more customer service complaints than almost any other company in the UK. Even mentioning the word Dixons gets people rolling their eyes and shaking their heads "no" in the UK. Nobody respects Dixons, because everyone has been burned by Dixons.

So WHAT IN THE WORLD can this guy POSSIBLY do for Apple, except COMPLETELY DESTROY what was once an incredible retailing experience created by Ron Johnson?

John Browett understands Apple & excellent customer service about as much as I understand flying a rocketship to the moon.

And for Tim Cook to hire this guy is just inexcusable. John Browett should not be allowed to even put one finger on the Apple brand. He is poison. Someone has got to get rid of this guy before he destroys everything.


Thanks you for your rant. I'll take Tim Cook's judgement over yours any day.
Score: 12 Votes (Like | Disagree)
182 months ago
John Browett was in charge of the #1 WORST RETAILER IN THE ENTIRE UK.

Dixons has more customer service complaints than almost any other company in the UK. Even mentioning the word Dixons gets people rolling their eyes and shaking their heads "no" in the UK. Nobody respects Dixons, because everyone has been burned by Dixons.

So WHAT IN THE WORLD can this guy POSSIBLY do for Apple, except COMPLETELY DESTROY what was once an incredible retailing experience created by Ron Johnson?

John Browett understands Apple & excellent customer service about as much as I understand flying a rocketship to the moon.

And for Tim Cook to hire this guy is just inexcusable. John Browett should not be allowed to even put one finger on the Apple brand. He is poison. Someone has got to get rid of this guy before he destroys everything.
Score: 9 Votes (Like | Disagree)
WannaGoMac Avatar
182 months ago
Here's hoping he doesn't screw up a good thing...
Score: 7 Votes (Like | Disagree)
basesloaded190 Avatar
182 months ago
Wrong photo?

No?
http://www.apple.com/pr/bios/john-browett.html
Score: 6 Votes (Like | Disagree)
rdowns Avatar
182 months ago
I just Googled 'uk worst electronic retailer' - the first named store was Dixons, third hit from the top. Try it for yourself.


And I just googled best uk electronics retailer and Best Buy was first and Dixon's third. :rolleyes:
Score: 5 Votes (Like | Disagree)