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Apple Online Store Down with New Look

We typically avoid posting a story each time the Apple Store goes offline for updates. While the Apple online store famously goes offline to introduce new products, it also goes down for routine maintenance.

Tonight's downtime is likely related to maintenance or other non-product tweaks, but notably the "We'll be back soon" graphic that should be quite familiar to long time Apple followers has been changed.


The original graphic (above) was on a sticky note and has been in place for many years. Every time Apple's online store goes down, visitors would be greeted with this yellow sticky. Tonight, we see a new graphic overlaying a linen background that has been popularized in iOS.


Apple has several product lines that are due for updates soon, including the Mac Pro and MacBook Pro. These overnight downtimes, however, are more typically related to routine maintenance rather than new products. The change in "We'll be back" graphic may foreshadow other graphical tweaks to the online store.

Update: The online store returned without any notable changes.

Top Rated Comments

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26 months ago
R.I.P sticky. We will miss you.
Rating: 57 Positives
26 months ago
For some reason this news matters to me. I need to rethink my life.
Rating: 48 Positives
26 months ago

Anyone notice that the wording also slightly changed from "shortly" to "soon"?

"Soon" would seem to imply a longer duration than "shortly"... so it sounds like they might be updating two product lines at once. I'll go ahead and place bets that the two are:

1) New MacBook Pros with Ivy Bridge
2) Updated iPad 3 with new display tech to fix yellow screen issue


Rating: 46 Positives
26 months ago

R.I.P sticky. We will miss you.


Hopefully he's busy befriending his new friend in heaven



(or is that...hell?)
Rating: 42 Positives
26 months ago
That iOS design is spreading like a cancer.
Rating: 31 Positives
26 months ago
Now they TAKE OUR YELLOW STICKY!?!
Rating: 28 Positives
26 months ago
exciting, new stickies app!
Rating: 21 Positives
26 months ago
I couldn't help thinking...

Rating: 21 Positives
26 months ago
I'm pretty sure that apple store gets more hits when it is closed.
Rating: 15 Positives
26 months ago
I don't like the linen look. Gamercenter, mission control, notification center. It looks bleh. Anyone agree?
Rating: 13 Positives

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