Best Buy Sells Almost as Many iPhones as Apple Retail
AllThingsD reports on findings of a survey by Consumer Intelligence Research Partners which investigated where iPhone owners purchased their device.
The found that the breakdown of retail vs online sales was 76 percent retail vs 24 percent online. Of that 76% from retail stores, the breakdown showed that Best Buy was almost as big as Apple's own retail stores as a point of sale:
Carrier stores are clearly the dominant point of sale for most consumers, but Best Buy's presence has also proven to be a significant location for iPhone sales.
“Apple Stores and the Apple Web site are tremendously productive, but they are limited by their relatively small retail footprint,” CIRP’s Josh Lowitz told AllThingsD. “There are four times as many Best Buy stores, and probably 20 times as many AT&T, Verizon, and Sprint stores, so aggressive distribution through all these channels is critical to Apple’s U.S. strategy.”
Popular Stories
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue.
If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
Bloomberg's Mark Gurman today reported that Apple is facing a growing problem where some people will buy iPhones or other products and either remove accessories from the box, open up the device and remove components, and/or remove the entire device, and then attempt to return the box hoping that the employee will not notice.
When a customer seeks to return an iPhone, he said that Apple's...
For a limited time, the iPhone Duo and the iPhone 18 Pro Max will be limited to customers with a pickup reservation at Apple Stores in Japan, South Korea, and the United Arab Emirates, according to notices posted on Apple's localized websites for those countries.
The notices suggest that the iPhone Duo will not be available for walk-in customers at Apple's retail locations in Japan, South...
